Featured image for “Looking for Success in Senior Living? Embrace Technology.”

Looking for Success in Senior Living? Embrace Technology.

Madi Lutz

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more…
Featured image for “10 Ways Journalists Make Good Marketers”

10 Ways Journalists Make Good Marketers

Knight Stivender

We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended…
Featured image for “Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air”

Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air

Leigh Lindsey

Either you run the day or the day runs you.   If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money…
Featured image for “Virtual Focus Groups and Why You Should Consider Them”

Virtual Focus Groups and Why You Should Consider Them

Eric Tieles

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic,…
Featured image for “Planning and Marketing a Virtual Event”

Planning and Marketing a Virtual Event

Angela Argiro

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To…
Featured image for “Testimonials: The tried and true non-celebrity endorsement”

Testimonials: The tried and true non-celebrity endorsement

Leigh Lindsey

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to…
Featured image for “Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act”

Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act

Lisa Swinson

For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media…
Featured image for “Talking About Data: How To Drive Understanding and Action”

Talking About Data: How To Drive Understanding and Action

Landry Butler

Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and…
Featured image for “Annual Report: Design for Impact”

Annual Report: Design for Impact

Megan Willoughby

It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual…
Featured image for “Eight Traits of Great Emails”

Eight Traits of Great Emails

Knight Stivender

Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click…
Featured image for “Key Takeaways From Adobe MAX 2020”

Key Takeaways From Adobe MAX 2020

Bailey Zelena

Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing…
Featured image for “How To Talk About Your Work (Organization, Project, Etc.) Without Bragging”

How To Talk About Your Work (Organization, Project, Etc.) Without Bragging

Knight Stivender

As an editor at The Tennessean several years before joining MP&F, I knew the folks at the firm before I…
Featured image for “Designing for Inclusivity”

Designing for Inclusivity

Mary Elizabeth Davis

When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than…
Featured image for “Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan”

Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan

Brooke Kelly

How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now…
Featured image for “How We Monitor News Coverage and Measure Reach”

How We Monitor News Coverage and Measure Reach

Brooke Kelly

At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor…
Featured image for “Does your website need an SEO audit?”

Does your website need an SEO audit?

MPF Staff

If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of…
Featured image for “Five free data tools to boost integrated marketing efforts”

Five free data tools to boost integrated marketing efforts

Knight Stivender

An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations…
Featured image for “How to Use Google’s Keyword Planner to Create SEO-Friendly Content”

How to Use Google’s Keyword Planner to Create SEO-Friendly Content

Knight Stivender

Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword…
Featured image for “How to know whether people are using your website as intended”

How to know whether people are using your website as intended

Knight Stivender

Most of us who have worked on a website project have experienced a conversation like this: CEO: Can you make…
Featured image for “Six key marketing metrics to track in Google Analytics”

Six key marketing metrics to track in Google Analytics

Knight Stivender

If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring…
Featured image for “How to use census data for marketing and storytelling”

How to use census data for marketing and storytelling

Knight Stivender

We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in…
Featured image for “How to communicate with employees during a crisis”

How to communicate with employees during a crisis

Leigh Lindsey

For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their…
Featured image for “All Eyes On The National Museum of African American Music”

All Eyes On The National Museum of African American Music

MPF Staff

The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be…
Featured image for “What is a brand?”

What is a brand?

Mary Elizabeth Davis

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the…
Featured image for “‘It’s a Privilege To Be a Professional Writer’”

‘It’s a Privilege To Be a Professional Writer’

Roger Shirley

Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was…
Featured image for “Put Your Best Photograph Forward”

Put Your Best Photograph Forward

Keith Miles

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and…
Featured image for “Best News ‘Lede’ Ever?”

Best News ‘Lede’ Ever?

Roger Shirley

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler,…
Featured image for “Sports and Social Media – Part 2”

Sports and Social Media – Part 2

MPF Staff

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior…

Juneteenth/Freedom Day

MPF Staff

One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on…
Featured image for “SPORTS AND SOCIAL MEDIA – Part 1”

SPORTS AND SOCIAL MEDIA – Part 1

MP&F Staff

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record…
Featured image for “Five Things We Look for When Hiring an Intern”

Five Things We Look for When Hiring an Intern

Eric Tieles

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can…
Featured image for “How Nashville Became Smashville”

How Nashville Became Smashville

Javier Solano

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in…
Featured image for “Integrated Marketing Helps Health Care Practices”

Integrated Marketing Helps Health Care Practices

Knight Stivender

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are…
Featured image for “Understanding Search Engine Marketing”

Understanding Search Engine Marketing

Jacob Burns

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more…
Featured image for “Why Staying Relevant Is More About Consistency Than Change”

Why Staying Relevant Is More About Consistency Than Change

Keith Miles

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to…
Featured image for “Big changes are headed to Facebook (Now’s the time to get ready)”

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh Lindsey

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its…
Featured image for “The Marines are coming!”

The Marines are coming!

Stacy Alcala

More than 700 Marines are headed to Music City! MP&F Public Relations is working with the United States Marine Corps…
Featured image for “Making the Most of Email Marketing”

Making the Most of Email Marketing

MPF Staff

In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online…
Featured image for “Staff Development Plan Pays Dividends”

Staff Development Plan Pays Dividends

Alice Chapman

MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners…
Featured image for “NashvilleNext receives national planning award”

NashvilleNext receives national planning award

Keith Miles

At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our…
Featured image for “Being Clear About Your Online Content”

Being Clear About Your Online Content

MP&F Staff

There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell…
Featured image for “Working With Good Research”

Working With Good Research

David Fox

My colleagues Mark McNeely and Alice Chapman, along with an incredible MP&F team, have just completed a clean sweep of…
Featured image for “MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign”

MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign

Staff

We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign…
Featured image for “Tested. Tried. True. Business advice from Mark McNeely”

Tested. Tried. True. Business advice from Mark McNeely

Mark McNeely

Back in 2011, my friend Gini Dietrich asked me and several of our marketing and PR colleagues nationally to write…