We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign at the PRWeek Awards in New York City last Thursday. In the article below, PRWeek explains why MP&F’s and the Red White and Food Coalition’s work won the 2016 Public Affairs Campaign award:
‘Where’s the wine?’ That message, uttered by shoppers in Tennessee grocery stores, was the rallying cry of MP&F Public Relations’ campaign to allow wine sales in the state’s grocery establishments.
The process was harder than it sounds. Although state legislators passed a measure that would allow wine sales in grocery stores, it had a major catch: municipalities across the state had to agree in referendums.
See the campaign’s last phases by-the-numbers in this blog, and click here to read Secrets of a Seven-Year PR Campaign Uncorked.