It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients.
How we got there
We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively.
The three requirements are:
- Performance – Partners must have a minimum of 70% optimization score across all their managed accounts. MP&F is currently 96.9%!
- Spend – Partners must manage a minimum spend of $10,000 over the most recent 90 days. We’re not giving away our clients’ secrets, but trust us when we say we spend well beyond that every month.
- Certifications – At least half of all account strategists must hold a certification. We’ve got eight strategists who are certified in Google Search and several hold additional certifications in video, applications and measurement.
And those criteria are just to be a Google Partner. To reach Premier Partner status, Google names the top 3% of partners based on client growth and retention, product diversification beyond search, and total annual spend. Based on our clients, strategy and success, MP&F was named a Google Premier Partner for 2022.
What does this mean for you?
Success – We have a proven track record of success. You can rest assured that MP&F knows how to deliver top-notch results for all our clients.
Knowledge – Our team has been trained by Google on multiple platforms. We understand which platforms are best suited for your business needs and how to get the most bang for your buck. We also have an inside track with Google for both account service and new features or algorithm changes.
Priority Access – One significant benefit of being a Premier Partner is access to new features or beta testing before the general public. This gives us a leg up in ensuring high-ranking and high-quality search results.
Trust – Google has shown they trust us based on our years of results. We are not a fly-by-night shop that took a quick course once and call ourselves experts. We have a team dedicated to SEM, and we take that role and continuing education seriously.
If you’ve never dipped your toe into paid search or you’re concerned your current campaigns aren’t as effective as they could be, reach out and we’ll help!