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New Twitter? Are you ‘Thready’ for it?
Jennifer Lanier and Laura Haynes
Let’s Unravel We all felt the knife twist a little bit in Elon’s side yesterday when Meta launched Threads, a…
Leading with impact: The secrets to effective presentation skills
Matthew Bates
For leaders, the ability to effectively communicate and present ideas can be the difference between success and failure. That’s why…
Level up on YouTube and reap the rewards
Shawna McIntosh
Adapt your YouTube video strategy with these six things you should keep top of mind. We all know and recognize…
Big changes are coming to Google Analytics
Jennifer Lanier
Are you ready? Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and…
The Future of Artificial Intelligence
Madi Lutz
How will natural language processing AI like ChatGPT impact marketing? As a marketing agency, it’s important to stay up to…
Help! I’m not sure whether we should be on Twitter anymore. Also, what is BeReal?
Knight Stivender
Answers to commonly asked social media questions as 2022 wraps With layoffs at Meta, a leadership change at Twitter and…
The Data Everything Drawer
Alex Ryan
When I was a kid, like most of you I’m sure, we had what we called an everything drawer in…
What You Should Know About Interning at an Agency
MP&F Staff
During my time at MP&F, I learned a lot about working on a larger team, not to mention staying on…
Kids These Days – The latest on teens, social media and tech
Javier Solano
Pew Research Center recently released the findings from its every-once-in-a-while (previously in 2015 and 2018) survey of American teenagers and their social media habits. Spoiler…
*Reely* Good Advice From Gen Z
Macy Krauthamer and Madison Scott
It’s *Reely* no surprise that short-form videos are dominating Instagram engagement, but many of our clients are wondering how to…
Here Today, Gone Tomorrow: The New Age of Data Privacy
Madi Lutz
We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to…
Landing Coverage When the Odds Are Stacked Against You
Amanda Reinbold and Ty Fiesel
When the entire world is focused on one topic, how do you get your message to rise to the top…
Easing Into Events
Laura Haynes
With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus…
Google Recognizes MP&F as a Premier Partner
Jennifer Lanier
It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what…
Five Tips for Crisis Communications
Stacy Alcala
Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company…
Building Community Through Social Media
Angela Argiro
As communications pros, we love helping clients tell their stories. And with social media’s ever-evolving platforms available literally at your fingertips, there are more…
No Longer the Underdog, LinkedIn’s Time is Now
Knight Stivender
There are 10.4 million open positions in the U.S. right now.1 Chances are good you’re an employer working to fill…
Looking for Success in Senior Living? Embrace Technology.
Madi Lutz
Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more…
10 Ways Journalists Make Good Marketers
Knight Stivender
We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended…
Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air
Leigh Lindsey
Either you run the day or the day runs you. If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money…
Virtual Focus Groups and Why You Should Consider Them
Eric Tieles
Focus groups are one of the most effective and popular market research methods to collect information about a particular topic,…
Planning and Marketing a Virtual Event
Angela Argiro
Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To…
Testimonials: The tried and true non-celebrity endorsement
Leigh Lindsey
Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to…
Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act
Lisa Swinson
For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media…
Talking About Data: How To Drive Understanding and Action
Landry Butler
Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and…
Annual Report: Design for Impact
Megan Willoughby
It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual…
Eight Traits of Great Emails
Knight Stivender
Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click…
Key Takeaways From Adobe MAX 2020
MP&F Staff
Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing…
How To Talk About Your Work (Organization, Project, Etc.) Without Bragging
Knight Stivender
As an editor at The Tennessean several years before joining MP&F, I knew the folks at the firm before I…
Designing for Inclusivity
Mary Elizabeth Davis
When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than…
Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan
Brooke Kelly
How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now…
How We Monitor News Coverage and Measure Reach
Brooke Kelly
At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor…
Does your website need an SEO audit?
MP&F Staff
If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of…
Five free data tools to boost integrated marketing efforts
Knight Stivender
An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations…
How to Use Google’s Keyword Planner to Create SEO-Friendly Content
Knight Stivender
Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword…
How to know whether people are using your website as intended
Knight Stivender
Most of us who have worked on a website project have experienced a conversation like this: CEO: Can you make…
Six key marketing metrics to track in Google Analytics
Knight Stivender
If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring…
How to use census data for marketing and storytelling
Knight Stivender
We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in…
How to communicate with employees during a crisis
Leigh Lindsey
For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their…
All Eyes On The National Museum of African American Music
MP&F Staff
The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be…
What is a brand?
Mary Elizabeth Davis
Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the…
‘It’s a Privilege To Be a Professional Writer’
Roger Shirley
Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was…
Put Your Best Photograph Forward
Keith Miles
We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and…
Best News ‘Lede’ Ever?
Roger Shirley
July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler,…
Sports and Social Media – Part 2
MP&F Staff
In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior…
Juneteenth/Freedom Day
MP&F Staff
One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on…
SPORTS AND SOCIAL MEDIA – Part 1
MP&F Staff
The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record…
Five Things We Look for When Hiring an Intern
Eric Tieles
It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can…
How Nashville Became Smashville
Javier Solano
MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in…
Integrated Marketing Helps Health Care Practices
Knight Stivender
Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are…
Understanding Search Engine Marketing
MP&F Staff
Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more…
Why Staying Relevant Is More About Consistency Than Change
Keith Miles
MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to…
Big changes are headed to Facebook (Now’s the time to get ready)
Leigh Lindsey
Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its…
The Marines are coming!
Stacy Alcala
More than 700 Marines are headed to Music City! MP&F Public Relations is working with the United States Marine Corps…
Making the Most of Email Marketing
MP&F Staff
In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online…
Staff Development Plan Pays Dividends
Alice Chapman
MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners…
NashvilleNext receives national planning award
Keith Miles
At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our…
Being Clear About Your Online Content
MP&F Staff
There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell…
Working With Good Research
David Fox
My colleagues Mark McNeely and Alice Chapman, along with an incredible MP&F team, have just completed a clean sweep of…
MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign
MP&F Staff
We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign…
Tested. Tried. True. Business advice from Mark McNeely
Mark McNeely
Back in 2011, my friend Gini Dietrich asked me and several of our marketing and PR colleagues nationally to write…