Memories of Mike

Mark McNeelyBlog11 Comments

The Gerst House. Nov. 8, 1988. Election Day. Mike Pigott’s 34th birthday. George Bush was elected president that day. It was the day and place Mike and I sealed the deal to go into business together, therefore one of the scariest days of my life, but also one of the best days of my life. They buried my friend and partner Mike last week, and the grief and emotions have been nonstop, igniting hundreds of memories, good and bad, but mostly the wonderment about how successful Mike was, what a huge impact he had on the community, and the outpouring of … Read More

MP&F Wins Silver Anvil Award

MPF StaffBlog, NewsLeave a Comment

MP&F hits trifecta with prestigious national Silver Anvil Award for its work on the Red White and Food campaign to allow the sale of wine in Tennessee retail food stores! At the annual Public Relations Society of America award show tonight in New York, MP&F Partner Alice Chapman accepted the award on behalf of our client, the Tennessee Grocers & Convenience Store Association. It was the second national award for the seven-year effort, and came after the work won Best of Show at the Nashville PRSA Chapter award competition in April. Last month, it won in the Public Affairs category … Read More

My Six Tips for Being a Valued Intern

MPF StaffBlog1 Comment

Spring 2015 Intern Class

When I arrived at MP&F four months ago, I had absolutely no idea what to expect. Would I be handling some mundane or important tasks? Would I be sitting at a desk doing research all day, or would I be driving around doing errands for clients? While I did do each of these, my internship was so much more fulfilling than I could have imagined. Instead of doing “intern” tasks, I was able to do meaningful work that I actually saw come to fruition. I saw client tweets I had drafted pop up on my Twitter feed, I saw my … Read More

MP&F’s Digital Evolution: One Website at a Time

Annakate Tefft RossBlog3 Comments

We’ve been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In plain English, if your website isn’t easy to use on a smartphone, it will rank lower in search results than one that is. And mobile usage is only expected to grow. The Cisco® Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast for 2014 to 2019 reports in 2014 nearly 59 percent of the global population (7.2 billion people) were … Read More

Handshaking 101

MPF StaffBlogLeave a Comment

Your handshake could potentially make or break someone’s first impression of you. When networking, a handshake can either send the message that you’re confident and sociable, or say the opposite. Check out this vlog for some do’s and don’ts to avoid the latter.

If We Had Known Then What We Know Now

MPF StaffBlogLeave a Comment

MP&F professionals share advice for college students “If you could go back to college, what would you do differently while in school?” This was one of the many questions college students asked panelists and me during the University of Tennessee’s biennial PR Day. I was thrilled to participate and be invited as an alumna. After I finished talking with the students about the lessons I had learned so far throughout my professional journey, I was curious to see how my colleagues at MP&F would respond to the same questions. Here’s how they responded to the most popular questions students asked … Read More

Lessons Learned from Record-breaking AT Hiker

George LargayBlogLeave a Comment

We sometimes learn the most important life lessons in situations we least expect. More often than not, these same life lessons can be applied to multiple aspects of our lives, including our careers. When Jennifer Pharr Davis, an author and record-breaking thru-hiker, came to speak to the MP&F staff, it was clear that her takeaways from her time on the Appalachian Trail could relate to our personal lives and even business. “We can’t control our environment or other people; however, we can control how we respond to it or them, in both the good times and bad,” she said. The … Read More

Maximizing Your Advertising Campaign

Kelly MaslanBlogLeave a Comment

Maximize Your Advertising Campaign

Pandora? TV? Billboards? With so many advertising options available to marketers today, how do we ever decide which mix is right for our clients? For more than 25 years, MP&F has had extensive experience producing and placing digital, TV, radio, print, and outdoor advertising campaigns. Our efforts have won multiple awards, and we have placed ads in markets all across the country, from San Francisco to New York. Kelly Maslan, MP&F’s in-house media buyer, has more than 20 years of experience in media planning, national media research, and buying. She started buying media before Facebook was even a thought in … Read More

MLK Day of Service: Will we see you there?

Amanda GambillBlogLeave a Comment

By Amanda Gambill Even though our office is closed today in honor of Martin Luther King Jr. Day, we won’t be using that as an excuse to sleep in, catch up on Netflix or shop. Instead, our staff is honoring Dr. King by participating in the MLK Day of Service through various community-centric ways. There’s no shortage of opportunities to spend the day. Here’s a look at some activities around town: Jump-start your holiday by joining our pro bono client Barefoot Camp at the Barefoot 5K, an event to honor MLK and past and future generations who advocate for civil … Read More

How To Network With the Best of Them

MPF StaffBlogLeave a Comment

By Erin Clements At MP&F’s fall retreat, networking was a big topic of conversation. This can be an intimidating topic for rising young professionals, but it’s an important skill to have for your own development and for the success of your company. Following our retreat discussion and pulling past advice on the subject, here are my top five tips for networking like a pro, no matter your age or experience level: 1. Make a good first impression. Did you know a person forms an initial opinion of another within the first five seconds of meeting? Dress professionally, hold yourself confidently, … Read More