020223 V1 MPF BlogGraphic GA4

Big changes are coming to Google Analytics

Jennifer Lanier Blog, Featured post, Insights

Are you ready?   Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and app analytics tool. Google has kept its existing analytics tool, Universal Analytics (UA), functional to date, but it will stop collecting new data as of July 1. That means you’ll lose important website analytics information like traffic, goal tracking, ecommerce and user journeys unless you migrate to GA4 before the deadline.  Migrating to GA4 is the only way to continue to have analytics data available going forward, but once the switch is made there are benefits. It allows for more …

MPF ChatGPT Blog Image

The Future of Artificial Intelligence

Madi Lutz Blog, Featured post, Insights

How will natural language processing AI like ChatGPT impact marketing?  As a marketing agency, it’s important to stay up to date on the latest technologies and tools that can help us better serve our clients. That being said, it’s also important to recognize the limitations of these technologies and to understand that they will never fully replace the human element of our work.  One technology that has garnered a lot of attention in recent years is ChatGPT, a natural language processing tool that uses machine learning to generate human-like text. While ChatGPT has the ability to produce impressive results in …

TwitterBeReal

Help! I’m not sure whether we should be on Twitter anymore. Also, what is BeReal? 

Knight Stivender Featured post, Insights, Uncategorized

Answers to commonly asked social media questions as 2022 wraps  With layoffs at Meta, a leadership change at Twitter and everyone’s scrolling thumbs developing callouses thanks to short-form video, our clients are asking lots of smart questions about whether to shift their social media strategy in 2023.  Among the inquiries:  Our firm manages just shy of $10 million in gross media buys annually in addition to crafting and monitoring organic social media for a roster of 120-plus clients who want to reach young people, old people, people who make a lot of money and people who don’t make much money …

111022 MPF Blog DataDrawer BLOG

The Data Everything Drawer 

Alex Ryan Blog, Featured post, Insights

When I was a kid, like most of you I’m sure, we had what we called an everything drawer in our house. Usually in the kitchen, this drawer lived up to its name by housing everything from scissors to batteries and even included the occasional koozie. As time has passed, and technology has improved, we’ve created other drawers. One glance at my phone proves that. I can unlock it to check my email only to find that I’ve done everything but that after 30 minutes.   It turns out that the data world has an everything drawer too, and if C-Suite …

What You Should Know About Interning at an Agency Blog

What You Should Know About Interning at an Agency 

MP&F Staff Blog, Featured post, Insights

During my time at MP&F, I learned a lot about working on a larger team, not to mention staying on top of projects in a fast-paced environment. Here are some of my top tips for a successful agency internship:  Write it down  The notes app on my phone got me only so far once I began my time as an intern. I’ve never been a planner or Post-it Note person, but I found myself benefiting a lot from writing out my to-do lists. I even developed my own system of organizing tasks and projects depending on the due dates. I …

Pew Research Blog

Kids These Days – The latest on teens, social media and tech

Javier Solano Blog, Featured post, Insights

Pew Research Center recently released the findings from its every-once-in-a-while (previously in 2015 and 2018) survey of American teenagers and their social media habits. Spoiler alert: Kids like TikTok, and they’re online a lot. But there’s more here. My top 5 takeaways:  TikTok and Snapchat are Gen Z platforms, with their built-in photo and video editing tools and comparatively lower numbers of old people. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly. TikTok, which broke into North America in 2018, now has a billion users worldwide. Only one of three U.S. teens is not on TikTok. They …

*Reely* Good Advice From Gen Z

Macy Krauthamer and Madison Scott Blog, Featured post, Insights

It’s *Reely* no surprise that short-form videos are dominating Instagram engagement, but many of our clients are wondering how to get started.   Without an understanding of how to make Instagram Reels feel authentic for your brand (or influencers starring in your content), they can be intimidating.   Luckily, we gathered seven ✨magic✨ tips from working with clients to help you build momentum for your brand on Reels.  Pick a niche.  A niche can be anything from health and wellness to fashion, to education or travel – the options are endless. Consider what content you can draft most naturally in your day-to-day …

Here Today, Gone Tomorrow: The New Age of Data Privacy

Madi Lutz Blog, Featured post, Insights

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

Landing Coverage When the Odds Are Stacked Against You

Amanda Reinbold and Ty Fiesel Blog, Featured post, Insights

When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut through the noise and gain meaningful media coverage. Even as the world works to put COVID-19 in the rearview mirror, these tips can help your company stand out from the rest.   Routine Checkups on the Conversations and Voices That Matter To get in on the conversation surrounding a fast-moving global topic, you must know what the conversation is, where it …

Easing Into Events

Laura Haynes Blog, Featured post, Insights

With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a few tips to keep in mind as you navigate event planning once again.  Plan EARLY If you take anything away from this blog post – take this: PLAN EARLY. We promise – this is for your sanity. You’ll thank us later.   Staffing woes:Many companies and vendors are dealing with extreme staffing challenges. This has many implications for events, including fewer …