Virtual Focus Groups and Why You Should Consider Them

Eric TielesBlog

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions.  But what happens when a global pandemic, plus an influx of advancements in technology, creates major changes in each of our behaviors, habits, and even the way we consume content, products and services? Insert the virtual focus group. For businesses that still want to carry out market research, virtual focus groups are a game-changing step in the evolution of research, building on the strengths of … Read More

Planning and Marketing a Virtual Event

Angela ArgiroBlog

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event or in-person event, or are in the process of shifting gears from one direction to another.

Testimonials: The tried and true non-celebrity endorsement

Leigh LindseyBlog

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet.  But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or … Read More

Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act

Lisa SwinsonBlog

For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time you hit “accept” on terms and conditions you never read, every time you connect a new app to your Facebook account, and every time you submit your email address to get results on a trending quiz, you are giving away valuable information allowing advertisers to target you in the most personalized way (for you) and most profitable way (for them). … Read More

Celebrating Black History Month

Sellars HuyBlog

Wondering how you can celebrate and honor Black History Month in our socially distant, virtual world? There are just as many opportunities as ever to celebrate this month and every month. While we of course encourage you to partake in some of these activities, hold on to this list and use it all year long. If you are looking to get out of the house and do some in-person sightseeing, spend your Saturday or Sunday with our client the National Museum of African American Music. Here you can learn about African American music from its conception all the way to … Read More

2020 Wrapped: Our Work

Mary Ruth RaphaelBlog

Whew. 2020 was quite a year. While we won’t deny it was challenging in many ways, it also was a great year full of hard work, creative energy and winning results. We helped clients across all industries navigate changes and crises brought on by COVID-19. We are so thankful to our clients for sticking with us through a year filled with so much uncertainty. We can’t wait to see what 2021 brings!  Here’s a recap of some of our work we’re most proud of from 2020 (and this hardly scratches the surface!). Launched a new marketing and advertising strategy for … Read More

Talking About Data: How To Drive Understanding and Action

Landry ButlerBlog

Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep dive into the details? What is their level of understanding the data? Goal No. 1 is clear communication. Effective data analysis enables you to communicate findings accurately in language that audiences can understand. Differing expectations and overuse of specialized language can result in misunderstandings and other barriers to addressing your business needs.  Tell the story. When developing your analysis, it … Read More

Annual Report: Design for Impact

Megan WilloughbyBlog

It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual reports. Those year-in-review documents stuffed with so many balance sheets and dollar signs that your eyes will cross. Those thick books filled with edge-of-your-seat page titles like Cash Flow Statement and Profit and Loss. If your company name starts with a Z and ends with an M, or you sell athleisure wear (I haven’t worn real pants since March), you’re probably thrilled to be reliving or recapping 2020. But even if you’re among those who struggled this year, annual reports … Read More

Eight Traits of Great Emails

Knight StivenderBlog

Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click on immediately, maybe even read all the way through. And some will be an immediate Shift + Delete.  What makes the difference when it comes to good email and bad?  An election season, the COVID-19 pandemic and now the holidays give us a lot of examples of both types. Here are a few ways to stand out from the crowd — in a good way.  Would You Open This? The subject line is arguably the most important part of an … Read More