Largest Real Estate MLS in Tennessee to Expand

MP&F Staff Blog, News

Realtracs Focusing on Memphis and Chattanooga Markets, Others To Follow NASHVILLE, Tenn. (Nov. 2, 2021) – Realtracs, the largest multiple listing service (MLS) in Tennessee, is expanding service to new markets across the state with the goal of becoming Tennessee’s first statewide MLS. Realtracs is initially expanding to the Greater Memphis and Chattanooga areas, with future plans to enter other Tennessee, Alabama, Georgia and Kentucky markets. Realtracs currently has more than 18,000 users in over 1,700 real estate offices across Middle Tennessee and parts of Alabama, Georgia and Kentucky. The expansion marks the first time Realtracs has entered markets with …

Looking for Success in Senior Living? Embrace Technology.

Madi Lutz Blog, Featured post, Insights

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to engage with prospects.  While this generation of tech-savvy seniors may have been shaped in part by necessity, growing consumer preference among seniors indicates that the digital trends we’ve seen in the COVID-19 age are here to stay.   So how do senior living communities adapt to reach people who expect sophisticated digital experiences and innovation in the decision process? Here are four key trends we’re seeing from our work in the industry along with best practices for senior living …

10 Ways Journalists Make Good Marketers

Knight Stivender Blog, Insights

We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended and specific questions, gather multiple relevant sources, conduct research ahead of time to inform the interview or focus group, and make subjects feel comfortable by being approachable, honest and vulnerable.  We are good listeners. Good journalists and marketers enter conversations with prepared questions, but are open and comfortable, allowing the interview to meander organically. If people want to talk, we know to listen. We don’t try to fill in the pauses in conversations with idle chatter, because we know that’s …

Five Things To Do When The Internet Goes Dark

Mary Elizabeth Davis Blog, Inspiration

Countless major websites went dark momentarily this week because of disruptions at two key global internet infrastructure services. Everything is back up and running again, but systems aren’t perfect and websites crash. What to do when things go dark? First, call your hosting company or agency. Next? Here are some ideas. When the internet goes dark, make a list. Make a list of 10 ways you want to improve your business in the next six months. Some will be small things. Some will be big dreams. When the internet returns, research. Find at least one article, person, company or service …

Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air

Leigh Lindsey Blog, Insights

Either you run the day or the day runs you.   If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money on their being the musings of a busy PR pro.   After all, if anyone knows how to juggle, it’s PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding and graphic design needs of more than 100 clients while also serving a roster of Nashville nonprofits through our pro bono program. And that’s just in the office. Our staff members also balance important family and volunteer commitments, yet somehow always go above and beyond for our clients.  We asked our MP&F colleagues to share their tips, tricks and tools for staying organized. Here are a few of our favorites.   Write it down …

Talking to Strangers

Javier Solano Blog, Inspiration

As we reclaim our social lives and return to some version of pre-pandemic normal, the loners are freaking out. Believe it or not, this is a thing.  I believe it. I’m a loner. Big pile of awkward. I hate talking to strangers. (No offense if you don’t know me. It’s not you.)  So while others were baking sourdough, making art and doing other sequestered things, I decided to do something about my biggest fear. No, not actually talk to strangers. Too much, too soon. Instead, I talked to someone about talking to someone. Meet Lily Clayton Hansen, Nashville author, actor …

Virtual Focus Groups and Why You Should Consider Them

Eric Tieles Blog, Insights

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions.  But what happens when a global pandemic, plus an influx of advancements in technology, creates major changes in each of our behaviors, habits, and even the way we consume content, products and services? Insert the virtual focus group. For businesses that still want to carry out market research, virtual focus groups are a game-changing step in the evolution of research, building on the strengths of …

Communicating With Civility During Polarizing Times: A Conversation With David Plazas

MP&F Staff Blog, Inspiration

The free press has been a staple of our democracy since our nation was founded, and journalists have long been respected as a vessel for bringing crucial information to the people. In our modern digital age, saturated with resources and information, it can be hard to discern reality from speculation, fact from fiction.  We need journalists now more than ever to make those distinctions. I sat down — virtually, of course — with David Plazas, director of Opinion and Engagement at USA Today Network Tennessee, to discuss the unique challenges journalists face in today’s world, and how we can all …

Planning and Marketing a Virtual Event

Angela Argiro Blog, Insights

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event or in-person event, or are in the process of shifting gears from one direction to another. Ask your invitees (or key stakeholders) to share their opinionsField a short survey (no more than five questions) in advance of the event to better understand preferences around when the event should be held, what would motivate event attendance and more. Incentivize responding to …

Testimonials: The tried and true non-celebrity endorsement

Leigh Lindsey Blog, Insights

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet. But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or …