Three Ways To Avoid Colorism in Visual Communications 

Ivy Johnson Blog, Featured post, Inspiration

We are lucky to live in a time when diversity and inclusion are no longer an afterthought in the communications industry. However, as we continue to make progress in reaching all audiences, we must continue to educate ourselves about systematic barriers.  One of those barriers that is prevalent not only in the U.S. but across the globe is colorism. What’s colorism, you ask? It’s a prejudice or discrimination especially within a racial or ethnic group favoring people with lighter skin over those with darker skin.  From marketing materials to advertising, colorism is very visible in our industry. If every person …

Google Recognizes MP&F as a Premier Partner

Jennifer Lanier Blog, Featured post, Insights

It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients.  How we got there  We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively.  The three requirements are:  Performance …

Here Today, Gone Tomorrow: The New Age of Data Privacy

Madi Lutz Blog, Featured post, Insights

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

Five Tips for Crisis Communications

Stacy Alcala Blog, Featured post, Insights

Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this is going to be the BEST year of all time when the headlines in the news make it clear everything is about to change. What’s next? In a 2019 poll by CS&A/PRNEWS of 200 senior and middle managers, 62% of responders said their company has a crisis plan. Sounds pretty good, right? What if I told you that 50% of …

Building Community Through Social Media

Angela Argiro Blog, Featured post, Insights

As communications pros, we love helping clients tell their stories. And with social media’s ever-evolving platforms available literally at your fingertips, there are more opportunities than ever to reach your audience and tell your story.  One of the most authentic and productive ways to build an engaged community on social media is to mobilize your audience and stakeholders to tell their own stories, rather than solely using your channels to push out branded content.   Here are three examples of how we’ve done this for our clients.  1. Job Corps │ Careers (and Community!) Begin Here Student stories are the greatest asset to Job Corps’ social media channels. The U.S. Department of Labor’s Job Corps program trains and educates eligible young …

Educational Media Foundation Global Headquarters To Relocate to Berry Farms in Franklin, Tenn.

MP&F Staff Blog, News

FRANKLIN, Tenn. (Dec. 15, 2021) – Educational Media Foundation (EMF), the parent company of K-LOVE and Air1 radio, announced today the closure of a land purchase, continuing a three-year, phased relocation of its global headquarters to Berry Farms in Franklin, Tenn. Construction on the 170,000-square-foot space is scheduled to begin on the 11-acre property in mid-2022. The campus’s six floors will include broadcast facilities, podcast and video production studios, and a worship center. “Middle Tennessee is the hub for Christian musicians, publishers, filmmakers and industry professionals, making it a great place for us to call ‘home,’” said EMF CEO Bill Reeves. “It is incredibly important …

No Longer the Underdog, LinkedIn’s Time is Now

Knight Stivender Blog, Insights

There are 10.4 million open positions in the U.S. right now.1 Chances are good you’re an employer working to fill one of them or a job candidate vying for one. And chances are you’re more than aware of LinkedIn as a recruitment tool.  A few stats on why LinkedIn is worth your time: LinkedIn is the most established social media platform. It’s also the most trusted.2 More than 60 million senior-level people use LinkedIn regularly, making it an excellent way for companies to cultivate their reputation and collaborate with peers. Four of five people on LinkedIn are in a position …

Largest Real Estate MLS in Tennessee to Expand

MP&F Staff Blog, News

Realtracs Focusing on Memphis and Chattanooga Markets, Others To Follow NASHVILLE, Tenn. (Nov. 2, 2021) – Realtracs, the largest multiple listing service (MLS) in Tennessee, is expanding service to new markets across the state with the goal of becoming Tennessee’s first statewide MLS. Realtracs is initially expanding to the Greater Memphis and Chattanooga areas, with future plans to enter other Tennessee, Alabama, Georgia and Kentucky markets. Realtracs currently has more than 18,000 users in over 1,700 real estate offices across Middle Tennessee and parts of Alabama, Georgia and Kentucky. The expansion marks the first time Realtracs has entered markets with …

Looking for Success in Senior Living? Embrace Technology.

Madi Lutz Blog, Featured post, Insights

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to engage with prospects.  While this generation of tech-savvy seniors may have been shaped in part by necessity, growing consumer preference among seniors indicates that the digital trends we’ve seen in the COVID-19 age are here to stay.   So how do senior living communities adapt to reach people who expect sophisticated digital experiences and innovation in the decision process? Here are four key trends we’re seeing from our work in the industry along with best practices for senior living …

10 Ways Journalists Make Good Marketers

Knight Stivender Blog, Insights

We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended and specific questions, gather multiple relevant sources, conduct research ahead of time to inform the interview or focus group, and make subjects feel comfortable by being approachable, honest and vulnerable.  We are good listeners. Good journalists and marketers enter conversations with prepared questions, but are open and comfortable, allowing the interview to meander organically. If people want to talk, we know to listen. We don’t try to fill in the pauses in conversations with idle chatter, because we know that’s …