Life In The Fast Lane: MP&F and Nissan

MPF StaffBlog

MP&F has been working with client @NissanUSA on a national experiential marketing program. The program features augmented reality to showcase Nissan Intelligent Mobility. The campaign invites consumers to experience the excitement of Nissan Intelligent Mobility at live events across the country. The augmented reality experience brings to life the future of driving on the all-new 2019 Nissan Altima. Watch the video of the campaign in action below.

Happy New Year! Trends To Look For In 2019

Ian DinkinsBlog

Prognosticators often compile myriad facts and evidence when making predictions for the New Year. The communications industry changes so frequently that predictions for the New Year can often come and go within just a few months, but that won’t stop us from trying to predict! Before we go into our 2019 predicted trends, let’s look at some of trends that ruled the year in 2018. Activist CEOs Data-Informed Decisions Augmented Reality (which reminds me, check out MP&F’s nogmented reality video here) Enhanced Robotic Automation Looking to 2019, here are some of the communications trends to be on the lookout for. … Read More

MP&F Wants to Introduce You To Nogmented RealityTM!

Jacob BurnsBlog, Uncategorized

The holidays are in full swing, and we know they can be stressful. The shopping, the wrapping, the decorating, the traveling … it can be a lot. To help, we’ve created Nogmented RealityTM! Follow these five steps to nogment your reality (actual results may vary): Drink eggnog. (See our go-to recipe below.) Lie down. (Couch recommended.) Place the MP&F holiday card across the bridge of your nose. (We hope you got an MP&F holiday card. If not, respond to this email with your address, and we’ll put one in the mail to you right away!) Let stress float away as … Read More

Takeaways from Adobe MAX

MPF StaffBlog

As designers, we are often our own worst enemy, constantly trying to push designs further and not accepting anything short of perfection. Many times throughout the conference, we were reminded to trust our instincts. It’s easy to pick things apart, but that’s not always productive. When in doubt, step away from the design and pick it up in a few hours, or ask your trusty colleagues for their input (shout-out to the creative team at MP&F). There’s nothing like bouncing ideas off a fellow creative to reignite the spark (see key takeaway No. 1). Designing is like wearing your heart … Read More

BlueCross and MP&F Win Global SABRE Award

Jennifer BrantleyBlog

It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F today. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our client BlueCross BlueShield of Tennessee has been named one of the 40 best PR campaigns in the world for 2018. The Holmes Report’s SABRE Awards competition received over 5,500 entries from more than 60 countries in the Americas, Africa, the Asia-Pacific region, Europe and the Middle East. … Read More

How Nashville Became Smashville

Javier SolanoBlog

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not … Read More

Integrated Marketing Helps Health Care Practices

Knight StivenderBlog, Integrated Marketing

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More

MP&F, a Reflection of Nashville, Works To Help Shepherd Growth

Adit AhmedBlog, Uncategorized

Nashville’s recent growth has been as hot as hot chicken itself, and for good reason, too. The Nashville area is experiencing the third-highest job growth of large metro areas in the United States, and the Metro Planning Department estimates that over 1 million people will move to Middle Tennessee by 2040. MP&F has worked closely with many people who are helping the area adjust to this growth, and has seen these shifts take shape at the company itself. Almost half of MP&F’s more than 70-person staff has roots outside of Middle Tennessee. As Nashville continues to grow, MP&F’s team is … Read More

Understanding Search Engine Marketing

Jacob BurnsBlog

Search Engine Marketing, SEM

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, … Read More

Why Staying Relevant Is More About Consistency Than Change

Keith MilesBlog

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below.   With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same … Read More