Takeaways from Adobe MAX

MPF StaffBlog

As designers, we are often our own worst enemy, constantly trying to push designs further and not accepting anything short of perfection. Many times throughout the conference, we were reminded to trust our instincts. It’s easy to pick things apart, but that’s not always productive. When in doubt, step away from the design and pick it up in a few hours, or ask your trusty colleagues for their input (shout-out to the creative team at MP&F). There’s nothing like bouncing ideas off a fellow creative to reignite the spark (see key takeaway No. 1). Designing is like wearing your heart … Read More

BlueCross and MP&F Win Global SABRE Award

Jennifer BrantleyBlog

It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F today. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our client BlueCross BlueShield of Tennessee has been named one of the 40 best PR campaigns in the world for 2018. The Holmes Report’s SABRE Awards competition received over 5,500 entries from more than 60 countries in the Americas, Africa, the Asia-Pacific region, Europe and the Middle East. … Read More

How Nashville Became Smashville

Javier SolanoBlog

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not … Read More

Integrated Marketing Helps Health Care Practices

Knight StivenderBlog, Integrated Marketing

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More

MP&F, a Reflection of Nashville, Works To Help Shepherd Growth

Adit AhmedBlog, Uncategorized

Nashville’s recent growth has been as hot as hot chicken itself, and for good reason, too. The Nashville area is experiencing the third-highest job growth of large metro areas in the United States, and the Metro Planning Department estimates that over 1 million people will move to Middle Tennessee by 2040. MP&F has worked closely with many people who are helping the area adjust to this growth, and has seen these shifts take shape at the company itself. Almost half of MP&F’s more than 70-person staff has roots outside of Middle Tennessee. As Nashville continues to grow, MP&F’s team is … Read More

Understanding Search Engine Marketing

Jacob BurnsBlog

Search Engine Marketing, SEM

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, … Read More

Why Staying Relevant Is More About Consistency Than Change

Keith MilesBlog

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below.   With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same … Read More

Introducing MP&F Strategic Communications

David FoxBlog, MPF

MP&F Partners

MP&F has been spreading its wings of late and, with it, the scope of our services. After the best year in company history in 2017, we are proud to announce major enhancements to our communications offerings and a new name: MP&F Strategic Communications. MP&F’s commitment to providing solid strategic counsel has been a hallmark of this agency for more than three decades. What’s changing today are the tools at our disposal to implement strategies, deliver messages and track results. Our menu of services now includes: Integrated marketing: We have enhanced our marketing capabilities by developing a data-driven, integrated approach under … Read More

MP&F Earns Prestigious National Award and Local Parthenons

Javier SolanoBlog

MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years. MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame. The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, … Read More

MP&F is all-in on transit

David FoxBlog

I’m proud of the great job we’ve done. I just voted FOR transit, and here’s why: It’s an investment in infrastructure, like water pipes, electric lines, sidewalks and fiber, we have to make for the good of the city. It’ll cost each of us about 17 cents per day over the 25-year life of the investment. That is not unreasonable, and tourists will help us pay for it. It will start by helping those who need it most. The first thing that will happen if we vote yes will be major improvements in our bus system. New buses, more frequency, … Read More