What is a brand?

Mary Elizabeth DavisBlog

3 minute read
MPFCreates-branding

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white … Read More

‘It’s a Privilege To Be a Professional Writer’

Roger ShirleyBlog

9 minute read

Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still, Plazas – the Opinion and Engagement director for the USA TODAY NETWORK Tennessee and The Tennessean, where he serves as editorial writer, opinion columnist, Op-Ed editor and an editorial board member – never considered journalism for a career when he was younger. The U.S.-born son of Colombian and Cuban immigrants was being guided by his parents to pick one of … Read More

David Fox: “Everything Works Better When Your Focus Is on Serving Others”

Tom HaydenBlog

4 minute read
most admired CEOs

A Q&A With One of Nashville’s Most Admired CEOs By Tom Hayden As the son of a World War II fighter pilot, MP&F’s David Fox has been on a mission of service throughout his professional career and personal life. His devotion to service has led him to explore how he could best undertake his calling. After graduating from Vanderbilt University in 1972 amid the backdrop of the Vietnam War, the national political conventions and Watergate, he became a journalist working at The (Memphis) Commercial Appeal, Nashville Banner and United Press International. He also wrote three published, nonfiction books and numerous … Read More

Put Your Best Photograph Forward

Keith MilesBlog

4 minute read

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, telling a story will mean more than words. You will need to think about graphics, photography or video to make your content stickier. And that visual component needs to advance or illustrate the written word. Generally speaking, graphics are great for making numbers and statistics more approachable, video is perfect for showing how to do something or creating a mood … Read More

Best News ‘Lede’ Ever?

Roger ShirleyBlog

2 minute read

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play with the Fort Payne, Ala., Little League All-Star team in a regional baseball tournament. I was pumped about making the team, but even more so for the chance to go on a road trip with my buddies that would include a couple of nights in a motel. (It had a pool!) As … Read More

SPORTS AND SOCIAL MEDIA – Part 2

Brandon BarcaBlog

7 minute read
sports and social media

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global … Read More

Juneteenth/Freedom Day

Celeste MaloneBlog

4 minute read

By Celeste Malone for MP&F’s Diversity Committee One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on June 19 that commemorates the abolition of slavery in Texas and is widely viewed as the end of slavery in the United States. MP&F’s Diversity and Inclusion Committee, which Celeste is a member of, provides regular programming for the office to create a more open and self-aware environment. The content of the post was part of a presentation Celeste and fellow staff associate Ira Hughes gave during a recent staffwide meeting. On June … Read More

SPORTS AND SOCIAL MEDIA – Part 1

Sandy WeaverBlog1 Comment

6 minute read

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F … Read More

Mentorship and Me

Caylan HaysBlog

4 minute read

Caylan Hays is one of MP&F’s newest staff associates. Here’s her personal take on mentorship and why it is both meaningful and important. I’ve heard it said before that we make a living by what we get, but we make a life by what we give. To me, that ideal captures the essence of mentorship and what might motivate someone to act as a mentor. It’s a great privilege to have been offered wisdom and guidance from people I admire, both personally and professionally. Mentorship doesn’t always come with the title, and sometimes you don’t know you’ve had a mentor … Read More

Making a Career Shift? Adapt, Learn, Grow and Continue To Hone Skills

Alex PerezBlog

4 minute read

I had a lot of self-doubts when I chose to leave my job in Washington at the U.S. House of Representatives Committee on Natural Resources, move to Nashville and change careers. Every negative scenario regarding this decision ran through my mind. After all, transition can be scary. I had spent over three years working in a fast-paced, exciting city that pushed me to be my best in all aspects of my career. Did I really want to start over in a new city and in a completely new industry? I had never worked in PR; what if I have no … Read More