10 Ways Journalists Make Good Marketers

Knight StivenderBlog

We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended and specific questions, gather multiple relevant sources, conduct research ahead of time to inform the interview or focus group, and make subjects feel comfortable by being approachable, honest and vulnerable.  We are good listeners. Good journalists and marketers enter conversations with prepared questions, but are open and comfortable, allowing the interview to meander organically. If people want to talk, we know to listen. We don’t try to fill in the pauses in conversations with idle chatter, because we know that’s … Read More

Five Things To Do When The Internet Goes Dark

Mary Elizabeth DavisBlog

Countless major websites went dark momentarily this week because of disruptions at two key global internet infrastructure services. Everything is back up and running again, but systems aren’t perfect and websites crash. What to do when things go dark? First, call your hosting company or agency. Next? Here are some ideas. When the internet goes dark, make a list. Make a list of 10 ways you want to improve your business in the next six months. Some will be small things. Some will be big dreams. When the internet returns, research. Find at least one article, person, company or service … Read More

Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air

Leigh LindseyBlog

Either you run the day or the day runs you.   If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money on their being the musings of a busy PR pro.   After all, if anyone knows how to juggle, it’s PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding and graphic design needs of more than 100 clients while also serving a roster of Nashville nonprofits through our pro bono program. And that’s just in the office. Our staff members also balance important family and volunteer commitments, yet somehow always go above and beyond for our clients.  We asked our MP&F colleagues to share their tips, tricks and tools for staying organized. Here are a few of our favorites.   Write it down … Read More

Talking to Strangers

Javier SolanoBlog, Uncategorized

Man with mask looking out of window at crowd of people

As we reclaim our social lives and return to some version of pre-pandemic normal, the loners are freaking out. Believe it or not, this is a thing.  I believe it. I’m a loner. Big pile of awkward. I hate talking to strangers. (No offense if you don’t know me. It’s not you.)  So while others were baking sourdough, making art and doing other sequestered things, I decided to do something about my biggest fear. No, not actually talk to strangers. Too much, too soon. Instead, I talked to someone about talking to someone. Meet Lily Clayton Hansen, Nashville author, actor … Read More

Virtual Focus Groups and Why You Should Consider Them

Eric TielesBlog

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions.  But what happens when a global pandemic, plus an influx of advancements in technology, creates major changes in each of our behaviors, habits, and even the way we consume content, products and services? Insert the virtual focus group. For businesses that still want to carry out market research, virtual focus groups are a game-changing step in the evolution of research, building on the strengths of … Read More

Planning and Marketing a Virtual Event

Angela ArgiroBlog

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event or in-person event, or are in the process of shifting gears from one direction to another.

Testimonials: The tried and true non-celebrity endorsement

Leigh LindseyBlog

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet.  But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or … Read More

Navigating Digital Advertising With Limited Consumer Data: Lessons From the GDPR and California Consumer Protection Act

Lisa SwinsonBlog

For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time you hit “accept” on terms and conditions you never read, every time you connect a new app to your Facebook account, and every time you submit your email address to get results on a trending quiz, you are giving away valuable information allowing advertisers to target you in the most personalized way (for you) and most profitable way (for them). … Read More

Celebrating Black History Month

Sellars HuyBlog

Wondering how you can celebrate and honor Black History Month in our socially distant, virtual world? There are just as many opportunities as ever to celebrate this month and every month. While we of course encourage you to partake in some of these activities, hold on to this list and use it all year long. If you are looking to get out of the house and do some in-person sightseeing, spend your Saturday or Sunday with our client the National Museum of African American Music. Here you can learn about African American music from its conception all the way to … Read More