Dressing for the Job

Ira HughesBlog

As a young professional, I often ask myself, “Is this acceptable?” Adapting to working in a professional environment can be a challenge in the beginning of a career. As times have changed, so has the dress code. Over time, we have seen a shift in the culture and fashion in the workplace. What was once frowned upon as too casual has become more acceptable. However, even with these changes, companies, like MP&F, still expect employees to look professional. Why is it important to dress nicely? Do not underestimate the importance of first impressions! Studies show that 55 percent of first … Read More

Five Things We Look for When Hiring an Intern

Eric TielesBlog

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can include experience, networking opportunities, class credit (if a school recognizes it) and a paycheck (assuming it’s a paid internship … for the record, MP&F’s interns are paid). Given all of these positives, it isn’t surprising that landing an internship becomes more competitive each year. While I make no claims to represent the thinking of all hiring managers, future intern candidates could benefit by paying attention to the following five things: 1.) Resume Quality and Length. There are plenty of resources … Read More

Life In The Fast Lane: MP&F and Nissan

MPF StaffBlog

MP&F has been working with client @NissanUSA on a national experiential marketing program. The program features augmented reality to showcase Nissan Intelligent Mobility. The campaign invites consumers to experience the excitement of Nissan Intelligent Mobility at live events across the country. The augmented reality experience brings to life the future of driving on the all-new 2019 Nissan Altima. Watch the video of the campaign in action below.

Happy New Year! Trends To Look For In 2019

Ian DinkinsBlog

Prognosticators often compile myriad facts and evidence when making predictions for the New Year. The communications industry changes so frequently that predictions for the New Year can often come and go within just a few months, but that won’t stop us from trying to predict! Before we go into our 2019 predicted trends, let’s look at some of trends that ruled the year in 2018. Activist CEOs Data-Informed Decisions Augmented Reality (which reminds me, check out MP&F’s nogmented reality video here) Enhanced Robotic Automation Looking to 2019, here are some of the communications trends to be on the lookout for. … Read More

MP&F Wants to Introduce You To Nogmented RealityTM!

Jacob BurnsBlog, Uncategorized

The holidays are in full swing, and we know they can be stressful. The shopping, the wrapping, the decorating, the traveling … it can be a lot. To help, we’ve created Nogmented RealityTM! Follow these five steps to nogment your reality (actual results may vary): Drink eggnog. (See our go-to recipe below.) Lie down. (Couch recommended.) Place the MP&F holiday card across the bridge of your nose. (We hope you got an MP&F holiday card. If not, respond to this email with your address, and we’ll put one in the mail to you right away!) Let stress float away as … Read More

Takeaways from Adobe MAX

MPF StaffBlog

As designers, we are often our own worst enemy, constantly trying to push designs further and not accepting anything short of perfection. Many times throughout the conference, we were reminded to trust our instincts. It’s easy to pick things apart, but that’s not always productive. When in doubt, step away from the design and pick it up in a few hours, or ask your trusty colleagues for their input (shout-out to the creative team at MP&F). There’s nothing like bouncing ideas off a fellow creative to reignite the spark (see key takeaway No. 1). Designing is like wearing your heart … Read More

BlueCross and MP&F Win Global SABRE Award

Jennifer BrantleyBlog

It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F today. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our client BlueCross BlueShield of Tennessee has been named one of the 40 best PR campaigns in the world for 2018. The Holmes Report’s SABRE Awards competition received over 5,500 entries from more than 60 countries in the Americas, Africa, the Asia-Pacific region, Europe and the Middle East. … Read More

How Nashville Became Smashville

Javier SolanoBlog

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not … Read More

Integrated Marketing Helps Health Care Practices

Knight StivenderBlog, Integrated Marketing

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More

MP&F, a Reflection of Nashville, Works To Help Shepherd Growth

Adit AhmedBlog, Uncategorized

Nashville’s recent growth has been as hot as hot chicken itself, and for good reason, too. The Nashville area is experiencing the third-highest job growth of large metro areas in the United States, and the Metro Planning Department estimates that over 1 million people will move to Middle Tennessee by 2040. MP&F has worked closely with many people who are helping the area adjust to this growth, and has seen these shifts take shape at the company itself. Almost half of MP&F’s more than 70-person staff has roots outside of Middle Tennessee. As Nashville continues to grow, MP&F’s team is … Read More