Being Clear About Your Online Content

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There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell the difference between an investigative report and an ad. However, the days of this “Church and State” arrangement have been disrupted by the sheer weight of online content we now see on a daily basis. As we’ve moved from a print-dominated to a digital world, new avenues for promotion like native advertising have blurred this once easy-to-read landscape. And with social media and online influencers, this line can be even murkier – in some cases being obfuscated on purpose to …

MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign

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We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign at the PRWeek Awards in New York City last Thursday. In the article below, PRWeek explains why MP&F’s and the Red White and Food Coalition’s work won the 2016 Public Affairs Campaign award: ‘Where’s the wine?’ That message, uttered by shoppers in Tennessee grocery stores, was the rallying cry of MP&F Public Relations’ campaign to allow wine sales in the state’s grocery establishments. The process was harder than it sounds. Although state legislators passed a measure that would allow wine …

Reflections on Being a Diversity Fellow at MP&F

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MP&F was thrilled to work with Bryan Byrdlong during his time as MP&F’s first diversity fellow. Bryan spent six months at MP&F, and the following blog shares highlights from his experience. Click here to learn more about our diversity fellowship program, or visit www.mpfnewsite.wpengine.com/careers to apply. The deadline for our 2016 fellowship is April 1, 2016. Fellowship 1: community of interest, activity, feeling or experience 2: the state of being a fellow or associate To say that my time as MP&F’s first diversity fellow has been invaluable both personally and professionally would be an understatement. It is difficult to summarize a six-month …

12th Awards: Mike Pigott wins for Community Cheerleader

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12th & Broad recently honored recipients of The 12th Awards during a reception at Rosewall in Nashville. The awards are designed to honor Nashville’s most innovative, creative and community-minded individuals and organizations of the year. MP&F founding partner, the late Mike Pigott was posthumously honored for his work in the community. Here is a short letter of appreciation written by his wife, Sharon. 12th Awards: Mike Pigott wins for Community Cheerleader posthumously The Tennessean February 3, 2016 Mike Pigott loved Nashville and he loved journalism. From the first day he arrived in this town some 40 years ago, he made …

The Boss: Katy Varney, McNeely Pigott & Fox

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Katy Varney’s roots in Tennessee and Nashville political circles run deep. She took time off in college to work on Jimmy Carter’s presidential campaign, a stint that got her a job offer straight out of school from Ned McWherter. She served on McWherter’s staff when he was governor and most recently worked with Megan Barry on her successful mayoral campaign. Those ties put Varney in a unique and powerful position. She’s a close adviser to Barry and also a partner in Nashville’s second-largest public relations firm, McNeely Pigott & Fox. In her spare time, you’ll likely find Varney baking. Read the Nashville Business Journal’s …

Four steps to create ads that drive action

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Marketing trends come and go, but successful ad campaigns play by some age-old rules. How can you create ads that drive action? Below are four key points to keep in mind during the creative process. Don’t lose sight of your goal. This may sound like a basic concept, but we’ve all been in that conference room when a brainstorm gets lost down a rabbit hole. Whether you want to increase sales or drive traffic, state your goal early on, and for every idea, consider whether the end justifies your means. We recommend sticking with the KISS principle – Keep It …

More Than 2,500 Middle Tennesseans Light the Night at the Leukemia & Lymphoma Society’s Annual Walk

MP&F StaffNews

More than 2,500 Middle Tennesseans participated in the 15th annual Light The Night Walk, hosted by the Tennessee chapter of The Leukemia & Lymphoma Society and presenting sponsor Sarah Cannon, at LP Field. This year’s walk helped LLS raise $1 million for cancer research and patient services. Two hundred and nine teams participated in the walk, including top fundraisers Sarah Cannon/HCA/TriStar, Team Walkin’ Row and Vanderbilt University’s Sigma Chi fraternity. After the Light The Night Walk, Charles Esten of the ABC hit show “Nashville,” whose 14-year-old daughter Addie is a leukemia survivor, headlined a Leukemia & Lymphoma benefit concert, titled …

Cool Springs Saladworks Now Hiring

MP&F StaffNews

Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, is now hiring up to 20 new team members for its Cool Springs location. This is Tennessee’s first Saladworks franchise location, with plans for more in the future. The store, located at 600 Frazier Drive, is seeking part-time shift leaders, salad makers, delivery drivers, cashiers and more. Part-time salaries range from $9 to $11 per hour for crew members, and $11 to $13 per hour for shift leaders. “We are looking for motivated individuals who are passionate about customer service to join us at one of the fastest-growing concepts in …

Andrew Jackson’s Hermitage Unveils New Logo and Tagline

MP&F StaffNews

In another step toward a new focus on Andrew Jackson’s life and legacy, The Hermitage has a new logo and tagline. The home of America’s seventh president will now carry the banner “Andrew Jackson’s Hermitage: Home of the People’s President.” The changes reflect a shift in focus from the house to the man, following the path of peer institutions like George Washington’s Mount Vernon and Thomas Jefferson’s Monticello. The Hermitage’s new logo now carries Andrew Jackson’s name at the top. Anderson Design Group created the new logo, which features an image of the former president based on a famous 1824 …

Local Golfers Set for Junior Cup

MP&F StaffNews

MP&F client The Grove and Grove Realty – Tennessee and its Greg Norman Signature Golf Course is set to host PGA Tour winner Scott Stallings and the Tennessee Junior Cup this weekend for the third year in a row. Who will win in the East vs. West matchup? Mike Organ with The Tennessean has the news in his Sunday column, Midstate Chatter. PGA Tour winner Scott Stallings, a former junior golfer in the state, will serve as host for the Tennessee Junior Cup, which will be played next Saturday and Sunday at The Grove near Franklin. Stallings, who played at Tennessee Tech and is a Knoxville …