Andrew Jackson’s Hermitage Unveils New Logo and Tagline

Andrew Jackson’s Hermitage Unveils New Logo and Tagline

By MP&F Staff

In another step toward a new focus on Andrew Jackson’s life and legacy, The Hermitage has a new logo and tagline. The home of America’s seventh president will now carry the banner “Andrew Jackson’s Hermitage: Home of the People’s President.”

The changes reflect a shift in focus from the house to the man, following the path of peer institutions like George Washington’s Mount Vernon and Thomas Jefferson’s Monticello. The Hermitage’s new logo now carries Andrew Jackson’s name at the top.

Anderson Design Group created the new logo, which features an image of the former president based on a famous 1824 Thomas Sully portrait, the same image on the United States $20 bill. The tagline is the result of months of discussions with consultants, Hermitage staff, members of the Andrew Jackson Foundation and the general public via on- and off-site surveys, in which it was decided that the name on the site should reflect Jackson’s focus on being a voice of the people he served.

“Harry Truman once said, he ‘looked after the little fellow who had no pull,’” said Howard Kittell, president and CEO of The Hermitage. “Andrew Jackson strengthened the office of the president, and he felt he spoke for and answered to the people.”

Earlier this month, The Hermitage announced a national board of trustees, including National Public Radio journalist Mara Liasson and two Pulitzer Prize winners, historian Jon Meacham and Charles Overby, former CEO of the Freedom Forum and the Newseum, and CedarStone Bank President Bob McDonald, and a new focus on Jackson. The changes to its name and board composition are part of a multiyear plan that will refocus attention and debate on Jackson and his presidency, on his relevance to the 21st century, and on the historic site he called home, The Hermitage.

Originally constructed from 1819 to 1821 by Nashville-area carpenters and masons, The Hermitage is widely recognized by historians as the best-preserved early presidential home in the United States.

A high-resolution version of the new logo is available on request.

About The Hermitage

Andrew Jackson’s Hermitage: Home of the People’s President is one of the largest and most visited presidential homes in the United States. In 1856, the state of Tennessee purchased the property from the Jackson family, entrusting it to the Ladies’ Hermitage Association in 1889 to operate as one of America’s first historic site museums. Today, The Hermitage is a 1,120-acre National Historic Landmark with more than 30 historic buildings, including restored slave cabins. In recent years, new interpretive initiatives and educational programs such as archaeology and the history of slavery have enhanced the experience of more than 180,000 annual visitors. For more information, visit www.thehermitage.com.