MP&F Strategic Communications has named Alice Chapman managing partner of the firm. The move is part of a strategic initiative begun several years ago to ensure that MP&F will be sustained as an independent, locally owned agency beyond the original partners. That plan included bringing on next generation of equity partners. Chapman was named a partner in 2011, and 27-year MP&F veteran Jennifer Brantley became a partner in 2017. The 32-year-old public relations firm has 72 employees and annual revenues in excess of $9 million. MP&F is a seven-time winner of the prestigious Silver Anvil Award from the Public Relations …
Life In The Fast Lane: MP&F and Nissan
MP&F has been working with client @NissanUSA on a national experiential marketing program. The program features augmented reality to showcase Nissan Intelligent Mobility. The campaign invites consumers to experience the excitement of Nissan Intelligent Mobility at live events across the country. The augmented reality experience brings to life the future of driving on the all-new 2019 Nissan Altima. Watch the video of the campaign in action below.
About NissanLIVE
MP&F recently kicked off a three-year, experiential marketing campaign for our newest client – Nissan North America. This is the first time our two companies have worked together, and we couldn’t be prouder to be working with another Nashville-based company, and one of the world’s great brands. NissanLIVE is a new grassroots activation program that puts the millennial-minded consumer at the controls of a whole new interactive experience, powered by Nissan Intelligent Mobility. “We are honored to build this innovative campaign with Nissan,” said managing partner David Fox. “It has been thrilling for us to see this new collaboration come …
Solstice Powers Integral Senior Living to ASHA Rankings Jump
CARLSBAD, CA –Integral Senior Living, a premier provider of senior living management services, has been named one of the nation’s 20 largest senior living providers in the 2018 ASHA 50. Driven by growth from the launch of Solstice Senior Living in late 2017, Integral Senior Living (ISL) was listed by the American Seniors Housing Association (ASHA) as the 17th-largest provider of senior living communities (by unit) in the U.S., with 8,026 units in 80 properties. Prior to the Solstice launch in 2017, ASHA ranked ISL at 27th-largest in the U.S., with 5,170 units in 59 communities. “We are one year …
Takeaways from Adobe MAX
By Greg Ellis and Kelli ClaytonEditor’s Note: A few weeks ago, on Oct. 14, MP&F designers Greg Ellis and Kelli Clayton made the voyage out West (Los Angeles, to be exact) to attend the legendary Adobe MAX Design Conference. If you’re not familiar with this conference, it’s the end-all-be-all conference for anyone in the creative industry. Among 15,000 creatives, Kelli and Greg soaked up knowledge and inspiration from some of the world’s most influential and innovative humans. Recapping every bit of the greatness would be next to impossible, so they whittled their learnings down to 10 key takeaways: Trust your …
Mayor, Dr. Joseph Celebrate MNPS
Mayor David Briley, Director of Schools Dr. Shawn Joseph and nearly 1,000 community members came together Tuesday to celebrate public school excellence and to honor new inductees into the Nashville Public Education Foundation’s Public Schools Hall of Fame during its 14th annual honorees’ luncheon, presented by First Tennessee Bank. “It is because of the tireless work and incredible talent of our teachers, and these award winners in particular, who help us shine a spotlight on the many success stories coming out of our Metro schools,” Mayor Briley said. “I am sincerely thankful to each of them for all they do …
MP&F, a Reflection of Nashville, Works To Help Shepherd Growth
Nashville’s recent growth has been as hot as hot chicken itself, and for good reason, too. The Nashville area is experiencing the third-highest job growth of large metro areas in the United States, and the Metro Planning Department estimates that over 1 million people will move to Middle Tennessee by 2040. MP&F has worked closely with many people who are helping the area adjust to this growth, and has seen these shifts take shape at the company itself. Almost half of MP&F’s more than 70-person staff has roots outside of Middle Tennessee. As Nashville continues to grow, MP&F’s team is …
Andrew Jackson’s Hermitage Finishes FY 2018 With Record Attendance
With nearly 230,000 annual visitors, Andrew Jackson’s Hermitage has marked the end of President Jackson’s 250th birthday celebration and the 2017–2018 fiscal year with its best attendance in two decades. Attendance at the presidential estate has increased every year since 2011, and the most recent attendance increase comes on the heels of the home and museum’s yearlong celebration of Jackson’s 250th birthday. Over the past year, the presidential home – one of Tennessee’s top historical attractions and top 10 mainstay attractions in Nashville tourism – has had high-profile visits from President Donald Trump, former first lady Laura Bush, Fox News …
Flexdrive Expands Subscription Platform Internationally Through Partnership With Dribe
Flexdrive, a car subscription technology and services company that enables dealers and fleet owners to offer on-demand car subscriptions to consumers via mobile devices, today announced a partnership with Dribe, Denmark’s leading car subscription operator. A joint venture between Cox Automotive and fleet management company ARI, Flexdrive is the first U.S.-based car subscription company to support dealerships and fleet operators stateside and globally. Dribe, developed by Semler Innovation, selected Flexdrive as the technology platform on which to quickly build and scale its car subscription program. Dribe provides a significant value proposition to consumers who face substantial taxes when buying a …
The Next Door Receives Lyft Community Grant
Lyft, the fastest-growing rideshare company in the U.S., has announced The Next Door as its June community grants program awardee. The program was introduced this year to support the important work of Nashville-area nonprofit organizations. Each month, Lyft awards one nonprofit $1,000 in Lyft ride credits to ease transportation challenges and support its work to create positive change in Middle Tennessee. The Next Door is a nonprofit organization dedicated to providing services to women who are impacted by addiction, mental illness, trauma and/or incarceration with Christ-centered, compassionate care. A professional team of counselors, case managers, nurse practitioners, medical doctors, master’s-level …