MP&F recently kicked off a three-year, experiential marketing campaign for our newest client – Nissan North America. This is the first time our two companies have worked together, and we couldn’t be prouder to be working with another Nashville-based company, and one of the world’s great brands.

NissanLIVE is a new grassroots activation program that puts the millennial-minded consumer at the controls of a whole new interactive experience, powered by Nissan Intelligent Mobility.

“We are honored to build this innovative campaign with Nissan,” said managing partner David Fox. “It has been thrilling for us to see this new collaboration come to life.”

NissanLIVE creates a stimulatory interaction of intelligent mobility and Nissan’s target audience at live events around the country. The experience includes three digital layers: data collection via a fun quiz that lets visitors determine which Nissan model they are, an augmented reality tour of the five core NIM features, and a digital showroom microsite that helps visitors find their favorite car.

The new program, launched nationwide in October 2018, will take NissanLIVE activation to 360 events in its first year. Each activation includes an Altima, one of the first Nissan models to feature the suite of new NIM technologies as the display vehicle.