LOG STILL DISTILLERY AND DANT CROSSING NAME MP&F STRATEGIC COMMUNICATIONS AGENCY OF RECORD

MPF StaffNews

GETHSEMANE, Ky. (Jan. 11, 2021) – Log Still Distillery has named Nashville-based MP&F Strategic Communications as its agency of record for both the distillery and its expansive 300-acre tourism destination, Dant Crossing. The award-winning full-service agency will support the sister brands with media buying, marketing, public relations, design and digital strategy efforts. With the opening of the distillery’s Tasting Room in February 2021, an almost 200-year family legacy in the bourbon business is being revived under the leadership of president and distiller J.W. “Wally” Dant III, the great-great-great-grandson of bourbon legend Joseph Washington Dant. Anchored by Log Still Distillery, Dant … Read More

BlueCross Foundation Announces 10 New BlueCross Healthy Place Projects for 2021

MPF StaffNews

CHATTANOOGA, Tenn. — The BlueCross BlueShield of Tennessee Foundation plans to create 10 new BlueCross Healthy Places across the state in 2021. In celebration of the company’s 75th anniversary, the foundation is investing $750,000 in each space, bringing the statewide total to $7.5 million. The 10 project sites are spread across communities large and small in each of the state’s three Grand Divisions. The 2021 BlueCross Healthy Place sites and project packages include: Alamo: Crockett County High School – Community Hub Baxter: Baxter Seminary Park – Thrive and Play Chattanooga: St. Elmo Park – Fitness and Fun Farragut: Town Hall … Read More

NATIONAL MUSEUM OF AFRICAN AMERICAN MUSIC TO OPEN JAN. 18, 2021

MPF StaffNews

NASHVILLE, Tenn. (Dec. 7, 2020) – The National Museum of African American Music (NMAAM) will officially open on Martin Luther King Jr. Day, Monday, Jan. 18. On that day, the museum will host a socially distant ribbon-cutting ceremony with museum board members, staff, elected officials and community leaders at the entrance to the museum located at the corner of Fifth Avenue and Broadway in downtown Nashville. Museum members will have the opportunity to tour the museum during Members Preview Weekend on Saturday, Jan. 23, and Sunday, Jan. 24, and the museum will open to the public the following weekend, on Saturday, … Read More

MP&F STRATEGIC COMMUNICATIONS PROMOTES FIVE SENIOR LEADERS

MPF StaffNews

NASHVILLE, Tenn. (Nov. 19, 2020) –MP&F Strategic Communications has promoted five members of its senior leadership team. “We’re extremely proud of this group of hardworking individuals,” said Alice Chapman, MP&F managing partner. “Their leadership and continued professional growth are essential to the future success of our company.” ACCOUNT SUPERVISOR TO SENIOR ACCOUNT SUPERVISOR Stacy Alcala joined MP&F in 2007. Her areas of expertise are crisis communications, event planning, community outreach, media relations and marketing materials development. She leads MP&F’s work within the senior living industry. Leigh Lindsey, APR,has nearly 15 years of agency experience and leads several of MP&F’s longest-standing client teams. Lindsey’s … Read More

LARGEST MLS IN TENNESSEE REORGANIZES LEADERSHIP TEAM, ANNOUNCES COMPANY’S FIRST CHIEF RELATIONSHIP OFFICER

MPF StaffNews

NASHVILLE, Tenn. (Oct. 23, 2020) – Realtracs, the largest MLS in Tennessee, has reorganized its leadership team and has announced Julie Davis as the company’s first chief relationship officer. In addition, the MLS has promoted Mark T. Hill to chief operating officer and Casey Phillips to customer support director. “At Realtracs, we believe in cultivating our leadership from within our organization,” said President and CEO Stuart White. “Julie, Mark and Casey are exemplary leaders who are key to our providing the best possible product and service for our users.” In her new role as chief relationship officer, Davis oversees the … Read More

TENNESSEE MLS OFFERS FREE DIVERSITY COURSE TO 16,000-PLUS USERS

MPF StaffNews

NASHVILLE, Tenn. (Oct. 19, 2020) – Realtracs, the largest MLS in Tennessee, will cover the cost for its 16,000-plus users to participate in the National Association of REALTORS® At Home with Diversity course, which provides guidance to Realtors on how to work effectively with multicultural clients. The course offers Realtors new skills and tools to diversify their clientele and engage with new client groups. From fair housing to cultural differences, At Home with Diversity helps agents work constructively with all potential clients. The course focuses on cultural and personal biases, multicultural marketing, and building an inclusive business plan. Realtracs users can … Read More

ADDITIONAL DETAILS ANNOUNCED FOR 2020 SANTA TRAIN

MPF StaffNews

Event sponsors bring reimagined Santa Train to Appalachia KINGSPORT, Tenn. (Oct. 30, 2020) – CSX, Food City, Appalachian Power, the Kingsport Chamber of Commerce and Soles4Souls today announced location and safety details for this year’s Santa Train. In lieu of the traditional Santa Train event, holiday gifts will be distributed at four Food City locations along the usual Santa Train route on Saturday, Nov. 21, from 8–10 a.m. at each of the four locations. These precautions are being taken to best ensure the safety of the communities amid COVID-19. The locations for gift distribution are: Shelbiana Food City #475 2138 … Read More

SANTA TRAIN PARTNERS ANNOUNCE ALTERNATIVE PLAN FOR 2020 EVENT

MPF StaffNews

KINGSPORT, Tenn. (Aug. 12, 2020) – CSX and the Santa Train partners today announced an alternative plan for this year’s event. Holiday gifts will be distributed at key Food City locations along the usual Santa Train route instead of from the traditional train. This decision was made after carefully monitoring the COVID-19 pandemic and reviewing the CDC’s recommendations for hosting events in 2020. “The health and safety of our employees, volunteers, attendees and the community is always our top priority when we are planning the Santa Train. We decided it was in the best interests of all parties to rethink … Read More

BlueCross Foundation Launches Statewide Flu Vaccine Education Campaign

MPF StaffNews

CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee Foundation has launched a statewide campaign encouraging Tennesseans to get the flu vaccine. BlueCross medical experts say the flu shot is especially important considering flu season will overlap with theCOVID-19 pandemic. BlueCross Chief Medical Officer Andrea Willis, M.D., has advocated for the flu vaccine as a safe, proven way to reduce the chances of getting sick or spreading the flu, noting that the flu can complicate permanent or temporary health conditions. Because of the added health risksaround COVID-19 this year, she said protecting against the flu is even more important than it has … Read More

Diversity at MP&F: Looking Under the Hood

MPF StaffBlog

As an independently owned communications firm in business for 33 years, MP&F has always believed that the diversity of our company is important. We benefit from the richness diversity brings to our culture, we benefit from the different perspectives it brings to our work for our clients, and we benefit from the incredible people we get to work with, who are part of our MP&F family.  As a company that advises other organizations on the best ways to communicate to diverse audiences, we know from experience that having a diverse company allows us to do our job better. But beyond … Read More