Tools of the Trade: How Nashville’s Best PR Pros Keep All Those Balls in the Air

Leigh LindseyBlog

Either you run the day or the day runs you.   If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money on their being the musings of a busy PR pro.   After all, if anyone knows how to juggle, it’s PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding and graphic design needs of more than 100 clients while also serving a roster of Nashville nonprofits through our pro bono program. And that’s just in the office. Our staff members also balance important family and volunteer commitments, yet somehow always go above and beyond for our clients.  We asked our MP&F colleagues to share their tips, tricks and tools for staying organized. Here are a few of our favorites.   Write it down … Read More

Testimonials: The tried and true non-celebrity endorsement

Leigh LindseyBlog

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet.  But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or … Read More

How to communicate with employees during a crisis

Leigh LindseyBlog

For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their approach to COVID-19. Those consumer-facing messaging are often needed, and brands can’t be silent indefinitely. It’s equally important, if not more so, to invest time and resources in communicating with your employees. Here are a few tried-and-true tactics for ensuring your internal communications efforts are successful during a time that feels uncertain at best. Communicate. Communicate. Communicate. It’s tempting to limit what you share with employees when things are uncertain, and in the midst of the COVID-19 pandemic, it’s impossible … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

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Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

A word on buzzwords

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It’s taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon and buzzwords in the world of communications. All right, who needs a translation? That first paragraph incorporated a number of frequently used communications buzzwords. In fact, I’ve come across nearly all of them within the last week. Many professional communicators frequently use words that most outside of our business don’t understand. I’m guilty of it at times, too. But more … Read More