Either you run the day or the day runs you. If I didnโt know those were the words of the late entrepreneur Jim Rohn, Iโd put money on their being the musings of a busy PR pro. After all, if anyone knows how to juggle, itโs PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding and graphic design needs of more than 100 clients while also serving a roster of Nashville nonprofits through our pro bono program. And thatโs just in the office. Our staff members also balance important family and volunteer commitments, yet somehow always go above and beyond for our clients. We asked our MP&F colleagues to share their tips, tricks and tools for staying organized. Here are a few of our favorites. Write it down …
Testimonials: The tried and true non-celebrity endorsement
Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If youโre like most Americans, you are a bit more likely to trust the recommendations of people you know than those of strangers on the internet. But, perhaps surprisingly, you are exceedingly more likely to trust strangers on the internet than you are celebrities on TV, athletes on the ballfield or influencers on your social media channels. In fact, if you are a millennial, you are inclined to actively distrust celebrity or influencer endorsements of products or …
How to communicate with employees during a crisis
For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their approach to COVID-19. Those consumer-facing messaging are often needed, and brands canโt be silent indefinitely. Itโs equally important, if not more so, to invest time and resources in communicating with your employees. Here are a few tried-and-true tactics for ensuring your internal communications efforts are successful during a time that feels uncertain at best. Communicate. Communicate. Communicate.Itโs tempting to limit what you share with employees when things are uncertain, and in the midst of the COVID-19 pandemic, itโs impossible to …
Big changes are headed to Facebook (Now’s the time to get ready)
Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again โ this time to make sure you are seeing more content from family and friends. Itโs likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on …
A word on buzzwords
Itโs taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon and buzzwords in the world of communications. All right, who needs a translation? That first paragraph incorporated a number of frequently used communications buzzwords. In fact, Iโve come across nearly all of them within the last week. Many professional communicators frequently use words that most outside of our business donโt understand. Iโm guilty of it at times, too. But more …