FRANKLIN, Tenn., and HOUSTON (Feb. 9, 2021) – Enexor BioEnergy, LLC, of Franklin, Tenn., announced today it has been selected as one of three companies to participate in Halliburton Labs’ clean technology accelerator program, where entrepreneurs, academics and investors come together in a collaborative environment to advance cleaner, affordable energy. Enexor BioEnergy manufactures an on-site, renewable energy solution to help solve the world’s organic and plastic waste problems. The company’s patented bioenergy system converts almost any organic, plastic or biomass waste in any combination into affordable, renewable power and thermal energy. This modular system allows for quick deployment and on-site …
Celebrating Black History Month
Wondering how you can celebrate and honor Black History Month in our socially distant, virtual world? There are just as many opportunities as ever to celebrate this month and every month. While we of course encourage you to partake in some of these activities, hold on to this list and use it all year long. If you are looking to get out of the house and do some in-person sightseeing, spend your Saturday or Sunday with our client the National Museum of African American Music. Here you can learn about African American music from its conception all the way to …
2020 Wrapped: Our Work
Whew. 2020 was quite a year. While we won’t deny it was challenging in many ways, it also was a great year full of hard work, creative energy and winning results. We helped clients across all industries navigate changes and crises brought on by COVID-19. We are so thankful to our clients for sticking with us through a year filled with so much uncertainty. We can’t wait to see what 2021 brings! Here’s a recap of some of our work we’re most proud of from 2020 (and this hardly scratches the surface!). Launched a new marketing and advertising strategy for …
Talking About Data: How To Drive Understanding and Action
Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep dive into the details? What is their level of understanding the data? Goal No. 1 is clear communication. Effective data analysis enables you to communicate findings accurately in language that audiences can understand. Differing expectations and overuse of specialized language can result in misunderstandings and other barriers to addressing your business needs. Tell the story.When developing your analysis, it is …
BlueCross Foundation Announces 10 New BlueCross Healthy Place Projects for 2021
CHATTANOOGA, Tenn. — The BlueCross BlueShield of Tennessee Foundation plans to create 10 new BlueCross Healthy Places across the state in 2021. In celebration of the company’s 75th anniversary, the foundation is investing $750,000 in each space, bringing the statewide total to $7.5 million. The 10 project sites are spread across communities large and small in each of the state’s three Grand Divisions. The 2021 BlueCross Healthy Place sites and project packages include: Alamo: Crockett County High School – Community Hub Baxter: Baxter Seminary Park – Thrive and Play Chattanooga: St. Elmo Park – Fitness and Fun Farragut: Town Hall …
Annual Report: Design for Impact
It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual reports. Those year-in-review documents stuffed with so many balance sheets and dollar signs that your eyes will cross. Those thick books filled with edge-of-your-seat page titles like Cash Flow Statement and Profit and Loss. If your company name starts with a Z and ends with an M, or you sell athleisure wear (I haven’t worn real pants since March), you’re probably thrilled to be reliving or recapping 2020. But even if you’re among those who struggled this year, annual reports …
National Museum of African American Music to Open Jan. 18, 2021
NASHVILLE, Tenn. (Dec. 7, 2020) – The National Museum of African American Music (NMAAM) will officially open on Martin Luther King Jr. Day, Monday, Jan. 18. On that day, the museum will host a socially distant ribbon-cutting ceremony with museum board members, staff, elected officials and community leaders at the entrance to the museum located at the corner of Fifth Avenue and Broadway in downtown Nashville. Museum members will have the opportunity to tour the museum during Members Preview Weekend on Saturday, Jan. 23, and Sunday, Jan. 24, and the museum will open to the public the following weekend, on Saturday, …
Eight Traits of Great Emails
Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click on immediately, maybe even read all the way through. And some will be an immediate Shift + Delete. What makes the difference when it comes to good email and bad? An election season, the COVID-19 pandemic and now the holidays give us a lot of examples of both types. Here are a few ways to stand out from the crowd — in a good way. Would You Open This?The subject line is arguably the most important part of an email, …
MP&F Strategic Communications Promotes Five Senior Leaders
NASHVILLE, Tenn. (Nov. 19, 2020) –MP&F Strategic Communications has promoted five members of its senior leadership team. “We’re extremely proud of this group of hardworking individuals,” said Alice Chapman, MP&F managing partner. “Their leadership and continued professional growth are essential to the future success of our company.” ACCOUNT SUPERVISOR TO SENIOR ACCOUNT SUPERVISOR Stacy Alcala joined MP&F in 2007. Her areas of expertise are crisis communications, event planning, community outreach, media relations and marketing materials development. She leads MP&F’s work within the senior living industry. Leigh Lindsey, APR,has nearly 15 years of agency experience and leads several of MP&F’s longest-standing client teams. Lindsey’s …
Largest MLS in Tennessee Reorganizes Leadership Team, Announces Company’s First Chief Relationship Officer
NASHVILLE, Tenn. (Oct. 23, 2020) – Realtracs, the largest MLS in Tennessee, has reorganized its leadership team and has announced Julie Davis as the company’s first chief relationship officer. In addition, the MLS has promoted Mark T. Hill to chief operating officer and Casey Phillips to customer support director. “At Realtracs, we believe in cultivating our leadership from within our organization,” said President and CEO Stuart White. “Julie, Mark and Casey are exemplary leaders who are key to our providing the best possible product and service for our users.” In her new role as chief relationship officer, Davis oversees the …