David Fox Celebrates 30 Years at MP&F

Mary Elizabeth DavisBlog

Some call him the Fox, but we call him our fearless leader. Today we celebrate his 30th anniversary at MP&F by sitting down—in his corner office—with the man himself and reflecting on the last few decades. Is it true that you left a well-paying gig with a corner office at a reputable agency for an optimistic (yet not profitable) startup with a card table and folding chair for a desk?  DF: That’s true. I had a great job, but McNeely, Pigott and I had talked about going into business together for a long time, so I went with my gut, and so glad I … Read More

What is a brand?

Mary Elizabeth DavisBlog

MPFCreates-branding

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white … Read More