When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that.   Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or ever-changing challenges. While you can’t make a short person taller (or, a tall person shorter for that matter), you can adapt the environment so that any challenges are less pronounced. This is where inclusive design comes in. It’s about being intentional before you even take the first step. It’s an ongoing process and requires doing the work to understand your …

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white …