Here Today, Gone Tomorrow: The New Age of Data Privacy

Madi Lutz Blog, Featured post, Insights

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

Looking for Success in Senior Living? Embrace Technology.

Madi Lutz Blog, Featured post, Insights

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to engage with prospects.  While this generation of tech-savvy seniors may have been shaped in part by necessity, growing consumer preference among seniors indicates that the digital trends we’ve seen in the COVID-19 age are here to stay.   So how do senior living communities adapt to reach people who expect sophisticated digital experiences and innovation in the decision process? Here are four key trends we’re seeing from our work in the industry along with best practices for senior living …