How will natural language processing AI like ChatGPT impact marketing?  As a marketing agency, it’s important to stay up to date on the latest technologies and tools that can help us better serve our clients. That being said, it’s also important to recognize the limitations of these technologies and to understand that they will never fully replace the human element of our work.  One technology that has garnered a lot of attention in recent years is ChatGPT, a natural language processing tool that uses machine learning to generate human-like text. While ChatGPT has the ability to produce impressive results in …

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to engage with prospects.  While this generation of tech-savvy seniors may have been shaped in part by necessity, growing consumer preference among seniors indicates that the digital trends we’ve seen in the COVID-19 age are here to stay.   So how do senior living communities adapt to reach people who expect sophisticated digital experiences and innovation in the decision process? Here are four key trends we’re seeing from our work in the industry along with best practices for senior living …