111022 MPF Blog DataDrawer BLOG

The Data Everything Drawer 

Alex Ryan Blog, Featured post, Insights

When I was a kid, like most of you I’m sure, we had what we called an everything drawer in our house. Usually in the kitchen, this drawer lived up to its name by housing everything from scissors to batteries and even included the occasional koozie. As time has passed, and technology has improved, we’ve created other drawers. One glance at my phone proves that. I can unlock it to check my email only to find that I’ve done everything but that after 30 minutes.   It turns out that the data world has an everything drawer too, and if C-Suite …

What You Should Know About Interning at an Agency Blog

What You Should Know About Interning at an Agency 

MP&F Staff Blog, Featured post, Insights

During my time at MP&F, I learned a lot about working on a larger team, not to mention staying on top of projects in a fast-paced environment. Here are some of my top tips for a successful agency internship:  Write it down  The notes app on my phone got me only so far once I began my time as an intern. I’ve never been a planner or Post-it Note person, but I found myself benefiting a lot from writing out my to-do lists. I even developed my own system of organizing tasks and projects depending on the due dates. I …

Pew Research Blog

Kids These Days – The latest on teens, social media and tech

Javier Solano Blog, Featured post, Insights

Pew Research Center recently released the findings from its every-once-in-a-while (previously in 2015 and 2018) survey of American teenagers and their social media habits. Spoiler alert: Kids like TikTok, and they’re online a lot. But there’s more here. My top 5 takeaways:  TikTok and Snapchat are Gen Z platforms, with their built-in photo and video editing tools and comparatively lower numbers of old people. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly. TikTok, which broke into North America in 2018, now has a billion users worldwide. Only one of three U.S. teens is not on TikTok. They …

*Reely* Good Advice From Gen Z

Macy Krauthamer and Madison Scott Blog, Featured post, Insights

It’s *Reely* no surprise that short-form videos are dominating Instagram engagement, but many of our clients are wondering how to get started.   Without an understanding of how to make Instagram Reels feel authentic for your brand (or influencers starring in your content), they can be intimidating.   Luckily, we gathered seven ✨magic✨ tips from working with clients to help you build momentum for your brand on Reels.  Pick a niche.  A niche can be anything from health and wellness to fashion, to education or travel – the options are endless. Consider what content you can draft most naturally in your day-to-day …

Here Today, Gone Tomorrow: The New Age of Data Privacy

Madi Lutz Blog, Featured post, Insights

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

Landing Coverage When the Odds Are Stacked Against You

Amanda Reinbold and Ty Fiesel Blog, Featured post, Insights

When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut through the noise and gain meaningful media coverage. Even as the world works to put COVID-19 in the rearview mirror, these tips can help your company stand out from the rest.   Routine Checkups on the Conversations and Voices That Matter To get in on the conversation surrounding a fast-moving global topic, you must know what the conversation is, where it …

Easing Into Events

Laura Haynes Blog, Featured post, Insights

With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a few tips to keep in mind as you navigate event planning once again.  Plan EARLY If you take anything away from this blog post – take this: PLAN EARLY. We promise – this is for your sanity. You’ll thank us later.   Staffing woes:Many companies and vendors are dealing with extreme staffing challenges. This has many implications for events, including fewer …

Three Ways To Avoid Colorism in Visual Communications 

Ivy Johnson Blog, Featured post, Inspiration

We are lucky to live in a time when diversity and inclusion are no longer an afterthought in the communications industry. However, as we continue to make progress in reaching all audiences, we must continue to educate ourselves about systematic barriers.  One of those barriers that is prevalent not only in the U.S. but across the globe is colorism. What’s colorism, you ask? It’s a prejudice or discrimination especially within a racial or ethnic group favoring people with lighter skin over those with darker skin.  From marketing materials to advertising, colorism is very visible in our industry. If every person …

Google Recognizes MP&F as a Premier Partner

Jennifer Lanier Blog, Featured post, Insights

It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients.  How we got there  We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively.  The three requirements are:  Performance …

Five Tips for Crisis Communications

Stacy Alcala Blog, Featured post, Insights

Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this is going to be the BEST year of all time when the headlines in the news make it clear everything is about to change. What’s next? In a 2019 poll by CS&A/PRNEWS of 200 senior and middle managers, 62% of responders said their company has a crisis plan. Sounds pretty good, right? What if I told you that 50% of …