How We Monitor News Coverage and Measure Reach

Brooke KellyBlog

At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us help clients across a range of industries from education to industrial and hospitality to healthcare. What it is: Cision is an online resource that has a global database of media outlets, journalists, bloggers and influencers whose information can be reviewed based on location, topics covered and reach. At MP&F we also use Cision’s clip reporting and measuring features to report … Read More

Andrew Jackson’s Hermitage Celebrates Battle of New Orleans Bicentennial With Speakers, Military and Launch of New Exhibit

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To mark the 200th anniversary of Andrew Jackson’s stunning victory in the Battle of New Orleans, The Hermitage celebrated with the launch of an exhibit taking a new look at Jackson’s life and a ceremony with Tennessee Gov. Bill Haslam and Nashville Mayor Karl Dean. The launch of Andrew Jackson: Born for a Storm is the first comprehensive content change in the Andrew Jackson Center in 25 years, and the title comes from a famous Jackson quote: “I was born for a storm, and a calm does not suit me.” It’s the latest step in a multiyear plan that will … Read More

WGU Tennessee To Award Ten $10,000 “Tenn-K” Scholarships

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State-endorsed nonprofit university WGU Tennessee today announced it will award 10 Tennesseans $10,000 scholarships as part of its new “Tenn-K” Scholarship program. “WGU Tennessee was founded to set the gold standard for affordable, quality online education customized to the busy lives of working adults,” said Dr. Kimberly K. Estep, WGU Tennessee chancellor. “The ‘Tenn-K’ Scholarship—in both its size and its name—reflects our commitment to helping more working adults in our state ‘go the distance’ and complete a bachelor’s or master’s degree in 2015.” The scholarship, which covers more than 80 percent of WGU Tennessee’s already-low tuition of $3,000 per term … Read More

MP&F Public Relations Promotes Seven On Account Staff

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MP&F Public Relations

McNeely Pigott & Fox Public Relations has promoted seven employees on its account staff. Five assistant account executives and two staff associates advanced to new positions on Dec. 1. “These employees will play a large role in our company’s future success,” said Katy Varney, MP&F partner. “This group has a diverse mix of talents and backgrounds, and we look forward to their continued professional and personal growth.” ASSISTANT ACCOUNT EXECUTIVES TO ACCOUNT EXECUTIVES Erin Clements joined MP&F in 2013. Clements contributes to many client teams, including the Tennessee Grocers & Convenience Store Association’s Red White and Food campaign, the Pharmaceutical … Read More

How the Nashville Technology Council plans to use a state grant to boost region’s IT workforce

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MP&F client Nashville Technology Council has received an $850,000 grant from the governor’s office as part of the Labor Education Alignment Program, part three of Gov. Haslam’s Drive to 55 initiative. Read the full story, which ran in the Dec. 17 issue of the Nashville Business Journal, below. The Nashville Technology Council has landed an $850,000 grant from the governor’s office, money that council CEO Bryan Huddleston says will be used to foster collaboration between businesses and local colleges and to develop a home-grown pipeline of technical talent in Middle Tennessee. The grant is part of the Labor Education Alignment Program, the third component of Gov. … Read More

WGU Named a Top School by Military Advanced Education for the 8th Consecutive Year

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For the eighth year in a row, nonprofit Western Governors University—parent university of WGU Tennessee—has been named a Top School by Military Advanced Education (MAE) in its upcoming 2015 Guide to Colleges & Universities. The annual guide highlights institutions that provide the best educational options and fit for military service members, veterans, and their families. WGU was selected as a military-friendly school because it meets the needs of service members in areas such as affordability, flexibility, and online support services. WGU’s online bachelor’s and master’s degree programs are approved for tuition assistance for active-duty, reserve, and National Guard personnel. Veterans … Read More

Strong Inside Featured on Shelf Awareness

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MP&F partner Andrew Maraniss, author of Strong Inside: Perry Wallace and the Collision of Race and Sports in the South, was recently interviewed by Mayor Karl Dean before an audience of 140 guests at Parnassus Books in Nashville. The interview was featured in the Nov. 25 edition of Shelf Awareness: Daily Enlightenment for the Book Trade. Strong Inside tells the story of the man who enrolled at Vanderbilt University in 1966 and became the first African American basketball player in the Southeastern Conference. Image of the Day: Strong Inside at Parnassus Books Before an audience of 140 at Parnassus Books, Nashville Mayor Karl Dean interviewed Andrew Maraniss, author of Strong Inside: … Read More

Hermitage Celebrates Andrew Jackson With New Exhibit

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The Hermitage, Home of President Andrew Jackson announced today that it will launch its first large-scale change to its space in 25 years with a new exhibit on Jan. 8, 2015 commemorating the bicentennial anniversary of the Battle of New Orleans, where Jackson led a small group of American soldiers to a decisive victory in the War of 1812. In addition, all military personnel, active and retired, will be allowed in free in 2015. Read more in the Nov. 24 edition of The Tennessean. Hermitage Celebrates Andrew Jackson With New Exhibit The Hermitage on Monday announced a new $1.1 million exhibit as … Read More