When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut through the noise and gain meaningful media coverage. Even as the world works to put COVID-19 in the rearview mirror, these tips can help your company stand out from the rest.   Routine Checkups on the Conversations and Voices That Matter To get in on the conversation surrounding a fast-moving global topic, you must know what the conversation is, where it …