Read our insight blog posts.
Nov. 10, 2022
The Data Everything Drawer
When I was a kid, like most of you I’m sure, we had what we called an everything drawer in our house. Usually in the kitchen, this drawer lived up to its name by housing everything from scissors to batteries…
Sep. 30, 2022
What You Should Know About Interning at an Agency
During my time at MP&F, I learned a lot about working on a larger team, not to mention staying on top of projects in a fast-paced environment. Here are some of my top tips for a successful agency internship: Write…
Sep. 13, 2022
Kids These Days – The latest on teens, social media and tech
Pew Research Center recently released the findings from its every-once-in-a-while (previously in 2015 and 2018) survey of American teenagers and their social media habits. Spoiler alert: Kids like TikTok, and they’re online a lot. But there’s more here. My top 5 takeaways: TikTok and Snapchat…
Aug. 10, 2022
*Reely* Good Advice From Gen Z
It’s *Reely* no surprise that short-form videos are dominating Instagram engagement, but many of our clients are wondering how to get started. Without an understanding of how to make Instagram Reels feel authentic for your brand (or influencers starring in…
Jul. 26, 2022
Here Today, Gone Tomorrow: The New Age of Data Privacy
We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with…
Jun. 30, 2022
Landing Coverage When the Odds Are Stacked Against You
When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut…
Jun. 07, 2022
Easing Into Events
With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a…
Mar. 21, 2022
Google Recognizes MP&F as a Premier Partner
It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re…
Jan. 14, 2022
Five Tips for Crisis Communications
Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this…