There are 10.4 million open positions in the U.S. right now.1 Chances are good you’re an employer working to fill one of them or a job candidate vying for one. And chances are you’re more than aware of LinkedIn as…

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to…

We are trained to ask questions. Good journalists and marketers know to ask a variety of questions – both open-ended and specific questions, gather multiple relevant sources, conduct research ahead of time to inform the interview or focus group, and…

Either you run the day or the day runs you.   If I didn’t know those were the words of the late entrepreneur Jim Rohn, I’d put money on their being the musings of a busy PR pro.   After all, if anyone knows how to juggle, it’s PR agency professionals. The MP&F team manages the PR, marketing, advertising, branding…

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions.  But what happens when a…

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event…

Who would you trust to give you advice about your family-friendly vacation, a great new bourbon or a doctor to replace your knee? If you’re like most Americans, you are a bit more likely to trust the recommendations of people…

For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time…

Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep…