Three Ways To Avoid Colorism in Visual Communications
We are lucky to live in a time when diversity and inclusion are no longer an afterthought in the communications industry. However, as we continue to make progress in reaching all audiences, we must continue to educate ourselves about systematic barriers. One of those barriers that is prevalent not only in the U.S. but across the globe is colorism. What’s colorism, you ask? It’s a prejudice or discrimination especially within a racial or ethnic group favoring people with lighter skin over those with darker skin. From marketing materials to advertising, colorism is very visible in our industry. If every person …
Google Recognizes MP&F as a Premier Partner
It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients. How we got there We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively. The three requirements are: Performance …
MP&F Strategic Communications Names Knight Stivender as Partner in Firm
NASHVILLE, Tenn. (Jan. 24, 2022) – Marketing veteran Knight Stivender has been named a partner at MP&F Strategic Communications, it was announced today. Stivender joined MP&F in 2018 as the firm’s first director of integrated marketing and data analytics. She led a growing team of marketing professionals on behalf of a variety of clients, including Log Still Distillery, Aegis Sciences Corporation, ADS Security, United Way of Middle Tennessee, Solstice Senior Living and the University of Tennessee. “Knight began making a difference in this company from the first day she arrived,” said Jennifer Brantley, MP&F’s managing partner. “Her marketing and data …
MP&F Strategic Communications Announces Three New Promotions
NASHVILLE, Tenn. (Dec. 9, 2021) – MP&F Strategic Communications announced today that longtime employees Courtenay Rossi, Mary Ruth Raphael and Leigh Lindsey, APR, have taken on new roles within the company, effective immediately. Rossi is the new principal for the Washington, D.C., office, and Lindsey and Raphael have been named senior vice presidents. “Courtenay, Mary Ruth and Leigh all exemplify every trait we look for in an MP&F team member,” said Katy Varney, partner at MP&F. “Their leadership has helped make a mark on the city of Nashville and on communities across the country, and their 51 years of collective work for MP&F shines through our growth and numerous awards.” Rossi joined MP&F in 2004 and manages the company’s national marketing contract for the U.S. Department of Labor’s …
Five Tips for Crisis Communications
Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this is going to be the BEST year of all time when the headlines in the news make it clear everything is about to change. What’s next? In a 2019 poll by CS&A/PRNEWS of 200 senior and middle managers, 62% of responders said their company has a crisis plan. Sounds pretty good, right? What if I told you that 50% of …
MP&F Strategic Communications Names Brantley Managing Partner
NASHVILLE, Tenn. (January 3, 2022) – MP&F Strategic Communications has named Jennifer Brantley managing partner of the firm. Brantley, 53, joined the firm in 1992 and became a partner in 2017. She succeeds Alice Chapman, who died unexpectedly in November. The firm, which celebrates 35 years in business in 2022, has 75 employees, has annual revenues in excess of $10 million, and specializes in public relations, marketing and advertising. MP&F is a seven-time winner of the prestigious Silver Anvil Award from the Public Relations Society of America, and its work on behalf of BlueCross BlueShield of Tennessee to combat the …
Building Community Through Social Media
As communications pros, we love helping clients tell their stories. And with social media’s ever-evolving platforms available literally at your fingertips, there are more opportunities than ever to reach your audience and tell your story. One of the most authentic and productive ways to build an engaged community on social media is to mobilize your audience and stakeholders to tell their own stories, rather than solely using your channels to push out branded content. Here are three examples of how we’ve done this for our clients. 1. Job Corps │ Careers (and Community!) Begin Here Student stories are the greatest asset to Job Corps’ social media channels. The U.S. Department of Labor’s Job Corps program trains and educates eligible young …
Educational Media Foundation Global Headquarters To Relocate to Berry Farms in Franklin, Tenn.
FRANKLIN, Tenn. (Dec. 15, 2021) – Educational Media Foundation (EMF), the parent company of K-LOVE and Air1 radio, announced today the closure of a land purchase, continuing a three-year, phased relocation of its global headquarters to Berry Farms in Franklin, Tenn. Construction on the 170,000-square-foot space is scheduled to begin on the 11-acre property in mid-2022. The campus’s six floors will include broadcast facilities, podcast and video production studios, and a worship center. “Middle Tennessee is the hub for Christian musicians, publishers, filmmakers and industry professionals, making it a great place for us to call ‘home,’” said EMF CEO Bill Reeves. “It is incredibly important …