Pew Research Center recently released the findings from its every-once-in-a-while (previously in 2015 and 2018) survey of American teenagers and their social media habits. Spoiler alert: Kids like TikTok, and they’re online a lot. But there’s more here. My top 5 takeaways:  TikTok and Snapchat are Gen Z platforms, with their built-in photo and video editing tools and comparatively lower numbers of old people. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly. TikTok, which broke into North America in 2018, now has a billion users worldwide. Only one of three U.S. teens is not on TikTok. They …

It’s *Reely* no surprise that short-form videos are dominating Instagram engagement, but many of our clients are wondering how to get started.   Without an understanding of how to make Instagram Reels feel authentic for your brand (or influencers starring in your content), they can be intimidating.   Luckily, we gathered seven ✨magic✨ tips from working with clients to help you build momentum for your brand on Reels.  Pick a niche.  A niche can be anything from health and wellness to fashion, to education or travel – the options are endless. Consider what content you can draft most naturally in your day-to-day …

We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut through the noise and gain meaningful media coverage. Even as the world works to put COVID-19 in the rearview mirror, these tips can help your company stand out from the rest.   Routine Checkups on the Conversations and Voices That Matter To get in on the conversation surrounding a fast-moving global topic, you must know what the conversation is, where it …

With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a few tips to keep in mind as you navigate event planning once again.  Plan EARLY If you take anything away from this blog post – take this: PLAN EARLY. We promise – this is for your sanity. You’ll thank us later.   Staffing woes:Many companies and vendors are dealing with extreme staffing challenges. This has many implications for events, including fewer …