The Knoxville News Sentinel sat down with MP&F agency owners alongside principal, Tiffany Carpenter, chosen to lead the agency’s new Knoxville office. In a full interview, reporter Keenan Thomas dives into Tiffany’s background and her plans to grow the agency in East Tennessee and beyond. Keenan Thomas | Knoxville News Sentinel After nearly 22 years of climbing the ranks within the University of Tennessee System, Tiffany Carpenter has moved into a new office and a new role on Gay Street, where Nashville advertising agency MP&F Strategic Communications is now open in the Arcade Building and ready for Knoxville’s business. Carpenter, …
MP&F Expands To Knoxville, Appoints Tiffany Carpenter as Principal
NASHVILLE, Tenn. (July 8, 2025) – After years of steady growth, and in a move to meet the growing marketing needs of more Southeastern companies, Nashville-based independent agency MP&F is proud to announce the opening of an office in Knoxville, Tenn. To lead its new office, the agency has appointed Tiffany Carpenter as principal. A former client and trusted collaborator, Carpenter brings more than 30 years of experience in public relations, marketing and strategic communications. As vice president for Communications and Marketing for the University of Tennessee System, she partnered closely with MP&F for three years. “I was immediately impressed …
What Ted Danson Taught Me About Senior Living Marketing: Lessons from A Man on the Inside
When I first watched A Man on the Inside with Ted Danson, I didn’t expect it to spark insights for senior living marketing. But like all great storytelling, the show held up a mirror to real-life dynamics – in this case, the often-invisible tensions of aging, legacy, and identity. Ted Danson plays a retired intelligence agent embedded in a senior living community, hiding in plain sight. It’s a clever premise—but also a poignant one. Beneath the humor and hijinks are sharp insights into the quiet complexity of aging: how we’re seen, how we’re misunderstood, and how easily real identity can …




