What Marketers Need to Know as AI Rewrites the Browser Experience It’s been a major couple of days in the browser world. ICYMI, ChatGPT just launched its own web browser, Atlas, with Microsoft responding right back with a major update to Edge. This takes us back to the days of the fight for market share between Ask Jeeves, Netscape and a small little player named Google. Except it’s 2025, and the rules of user search, discovery and engagement are being completely rewritten. Enter: the browser wars. The difference now? AI. For AI adopters, an integrated browser will create efficiency. With …

If you’ve worked in senior living marketing for more than a minute, you know the feeling: Ideas are plentiful; time is not. Whether you’re running point on resident events, juggling digital campaigns or simply trying to keep your community visible in a competitive market, marketing often falls into the “I’ll get to it when I can” category. At MP&F, we have decades of expertise in the senior living industry. We’ve worked with more than 200 senior living communities in just about every market across the country. We’ve sat across from the VPs of Sales and Marketing, the executive directors wearing …

“The Eras Tour” is just starting, lines are wrapped around theaters for “Barbenheimer,” and everyone is going on “Hot Girl Walks” and learning chess via “The Queen’s Gambit.” The business landscape is also going on its own Hot Girl Walk of sorts. As society started to emerge from the pandemic, a widespread shift to hybrid and remote work models became the norm. This shift forced many organizations to confront familiar challenges in fragmented communication, strained collaboration and a dip in creative energy. Our solution: Launch the MP&F Innovation Lab, a dedicated internal initiative designed to further push creative boundaries, foster …