In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global …

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F …

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can include experience, networking opportunities, class credit (if a school recognizes it) and a paycheck (assuming it’s a paid internship … for the record, MP&F’s interns are paid). Given all of these positives, it isn’t surprising that landing an internship becomes more competitive each year. While I make no claims to represent the thinking of all hiring managers, future intern candidates could benefit by paying attention to the following five things: 1.) Resume Quality and Length. There are plenty of resources …