For years, consumers have shared their personal data with digital marketers as they browse the internet and enjoy social media sites. It’s what has made digital advertising a no-brainer and now 47% of all national brand ad dollars. Every time you hit “accept” on terms and conditions you never read, every time you connect a new app to your Facebook account, and every time you submit your email address to get results on a trending quiz, you are giving away valuable information allowing advertisers to target you in the most personalized way (for you) and most profitable way (for them). …