Answers to commonly asked social media questions as 2022 wraps  With layoffs at Meta, a leadership change at Twitter and everyone’s scrolling thumbs developing callouses thanks to short-form video, our clients are asking lots of smart questions about whether to shift their social media strategy in 2023.  Among the inquiries:  Our firm manages just shy of $10 million in gross media buys annually in addition to crafting and monitoring organic social media for a roster of 120-plus clients who want to reach young people, old people, people who make a lot of money and people who don’t make much money …