Insights

Read our insight blog posts.

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Feb. 04, 2020

All Eyes On The National Museum of African American Music
The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence black Americans have had on…
MPFCreates-branding

Oct. 30, 2019

What is a brand?
Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when…
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Oct. 01, 2019

‘It’s a Privilege To Be a Professional Writer’
Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still,…
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Aug. 21, 2019

Put Your Best Photograph Forward
We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases,…
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Jul. 18, 2019

Best News ‘Lede’ Ever?
July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it.…
sports and social media

Jul. 08, 2019

Sports and Social Media – Part 2
In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior…

Jun. 19, 2019

Juneteenth/Freedom Day
One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on June 19 that commemorates the abolition of slavery in Texas and is widely viewed as the end of slavery in…
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Jun. 04, 2019

SPORTS AND SOCIAL MEDIA – Part 1
The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player…

May. 06, 2019

Making a Career Shift? Adapt, Learn, Grow and Continue To Hone Skills
I had a lot of self-doubts when I chose to leave my job in Washington at the U.S. House of Representatives Committee on Natural Resources, move to Nashville and change careers. Every negative scenario regarding this decision ran through my…