Read our insight blog posts.
May. 19, 2020
Six key marketing metrics to track in Google Analytics
If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify…
May. 19, 2020
How to use census data for marketing and storytelling
We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to…
Apr. 08, 2020
How to communicate with employees during a crisis
For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their approach to COVID-19. Those consumer-facing messaging are often needed, and brands can’t be silent indefinitely. It’s equally important, if not…
Feb. 04, 2020
All Eyes On The National Museum of African American Music
The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence black Americans have had on…
Oct. 30, 2019
What is a brand?
Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when…
Oct. 01, 2019
‘It’s a Privilege To Be a Professional Writer’
Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still,…
Aug. 21, 2019
Put Your Best Photograph Forward
We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases,…
Jul. 18, 2019
Best News ‘Lede’ Ever?
July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it.…
Jul. 08, 2019
Sports and Social Media – Part 2
In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior…