Read our insight blog posts.
Dec. 02, 2020
Eight Traits of Great Emails
Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click on immediately, maybe even read all the way through. And some will be an immediate Shift + Delete. What makes…
Nov. 11, 2020
Key Takeaways From Adobe MAX 2020
Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing – produces Adobe MAX, ordinarily an in-person conference highlighting new products, software releases, tutorials and inspirational talks. This year, creatives…
Nov. 06, 2020
How To Talk About Your Work (Organization, Project, Etc.) Without Bragging
As an editor at The Tennessean several years before joining MP&F, I knew the folks at the firm before I became one of them. Whenever an MP&F executive entered our newsroom – especially a partner wearing a suit, which was…
Sep. 23, 2020
Designing for Inclusivity
When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that. Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or…
Jul. 23, 2020
Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan
How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now with the COVID-19 pandemic. Here are four tips to help navigate this tricky situation.…
Jul. 10, 2020
How We Monitor News Coverage and Measure Reach
At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us…
Jun. 30, 2020
Does your website need an SEO audit?
If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence…
Jun. 23, 2020
Five free data tools to boost integrated marketing efforts
An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations teams are heavy on wordsmiths and light on analysts, here are five free tools (and one paid subscription you likely…
Jun. 11, 2020
How to Use Google’s Keyword Planner to Create SEO-Friendly Content
Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround to professional tools and agency support. The Keyword Planner is a tool designed to assist media…