Read our insight blog posts.
Sep. 23, 2020
Designing for Inclusivity
When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that. Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or…
Jul. 23, 2020
Communicating About Your Re-Opening (or Any) Plan When You Don’t Have a Plan
How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now with the COVID-19 pandemic. Here are four tips to help navigate this tricky situation.…
Jul. 10, 2020
How We Monitor News Coverage and Measure Reach
At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us…
Jun. 30, 2020
Does your website need an SEO audit?
If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence…
Jun. 23, 2020
Five free data tools to boost integrated marketing efforts
An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations teams are heavy on wordsmiths and light on analysts, here are five free tools (and one paid subscription you likely…
Jun. 11, 2020
How to Use Google’s Keyword Planner to Create SEO-Friendly Content
Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround to professional tools and agency support. The Keyword Planner is a tool designed to assist media…
Jun. 09, 2020
How to know whether people are using your website as intended
Most of us who have worked on a website project have experienced a conversation like this: CEO: Can you make the new logo bigger and add the tagline? We paid a lot of money for it, and it does a…
May. 19, 2020
Six key marketing metrics to track in Google Analytics
If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify…
May. 19, 2020
How to use census data for marketing and storytelling
We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to…