Insights

Read our insight blog posts.

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Oct. 27, 2025

Just When Browsers Got Boring, AI Set Them on Fire Again
What Marketers Need to Know as AI Rewrites the Browser Experience It’s been a major couple of days in the browser world. ICYMI, ChatGPT just launched its own web browser, Atlas, with Microsoft responding right back with a major update…
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Oct. 21, 2025

Announcing MP&F’s First-Ever Seamless Marketing Product for Senior Living Marketers
If you’ve worked in senior living marketing for more than a minute, you know the feeling: Ideas are plentiful; time is not. Whether you’re running point on resident events, juggling digital campaigns or simply trying to keep your community visible…
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Oct. 16, 2025

Innovation with Intention: Elevating Creativity at MP&F
“The Eras Tour” is just starting, lines are wrapped around theaters for “Barbenheimer,” and everyone is going on “Hot Girl Walks” and learning chess via “The Queen’s Gambit.” The business landscape is also going on its own Hot Girl Walk…
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Jun. 03, 2025

What Ted Danson Taught Me About Senior Living Marketing: Lessons from A Man on the Inside
When I first watched A Man on the Inside with Ted Danson, I didn’t expect it to spark insights for senior living marketing. But like all great storytelling, the show held up a mirror to real-life dynamics – in this…
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Jul. 07, 2023

New Twitter? Are you ‘Thready’ for it?
Let’s Unravel We all felt the knife twist a little bit in Elon’s side yesterday when Meta launched Threads, a day prior to its scheduled live date and just a few short days after Musk imposed a 600-tweet reading limit…
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Apr. 04, 2023

Leading with impact: The secrets to effective presentation skills
For leaders, the ability to effectively communicate and present ideas can be the difference between success and failure. That’s why many of us at MP&F have relied on the best practices and advice of Mimi Bliss, founder of Bliss Communications,…
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Mar. 23, 2023

Level up on YouTube and reap the rewards 
Adapt your YouTube video strategy with these six things you should keep top of mind.  We all know and recognize YouTube as the OG video-sharing platform, and over the years, YouTube has successfully adapted to the ever-changing digital landscape and…
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Feb. 03, 2023

Big changes are coming to Google Analytics
Are you ready?   Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and app analytics tool. Google has kept its existing analytics tool, Universal Analytics (UA), functional to date, but it will stop…
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Jan. 09, 2023

The Future of Artificial Intelligence
How will natural language processing AI like ChatGPT impact marketing?  As a marketing agency, it’s important to stay up to date on the latest technologies and tools that can help us better serve our clients. That being said, it’s also…