Easing Into Events

Laura HaynesBlog

With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a few tips to keep in mind as you navigate event planning once again.  Plan EARLY If you take anything away from this blog post – take this: PLAN EARLY. We promise – this is for your sanity. You’ll thank us later.   Staffing woes:Many companies and vendors are dealing with extreme staffing challenges. This has many implications for events, including fewer …

Award-Winning Team Bailey and Cocke Reunite To Lead Creative Department at MP&F 

MP&F StaffNews

Bailey joins, Cocke promoted to director of Creative Services roles  NASHVILLE, Tenn. (May 17, 2022) – MP&F Strategic Communications today announced that Don Bailey and Tom Cocke, two industry powerhouses, will lead and grow its award-winning creative team as directors of Creative Services.   Bailey, a multi-time Art Director of the Year award winner, will join the agency as director of Creative Services, Design. Cocke, an industry veteran with more than 20 years of experience, joined MP&F last year and has been elevated to director of Creative Services, Copy. Bailey and Cocke assume the leadership roles following Mary Elizabeth Davis, the …

Three Ways To Avoid Colorism in Visual Communications 

Ivy JohnsonBlog

We are lucky to live in a time when diversity and inclusion are no longer an afterthought in the communications industry. However, as we continue to make progress in reaching all audiences, we must continue to educate ourselves about systematic barriers.  One of those barriers that is prevalent not only in the U.S. but across the globe is colorism. What’s colorism, you ask? It’s a prejudice or discrimination especially within a racial or ethnic group favoring people with lighter skin over those with darker skin.  From marketing materials to advertising, colorism is very visible in our industry. If every person …

Google Recognizes MP&F as a Premier Partner

Jennifer LanierBlog

It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients.  How we got there  We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively.  The three requirements are:  Performance …

MP&F Strategic Communications Names Knight Stivender as Partner in Firm

MP&F StaffNews

NASHVILLE, Tenn. (Jan. 24, 2022) – Marketing veteran Knight Stivender has been named a partner at MP&F Strategic Communications, it was announced today. Stivender joined MP&F in 2018 as the firm’s first director of integrated marketing and data analytics. She led a growing team of marketing professionals on behalf of a variety of clients, including Log Still Distillery, Aegis Sciences Corporation, ADS Security, United Way of Middle Tennessee, Solstice Senior Living and the University of Tennessee. “Knight began making a difference in this company from the first day she arrived,” said Jennifer Brantley, MP&F’s managing partner. “Her marketing and data …

MP&F Strategic Communications Announces Three New Promotions

MP&F StaffNews

NASHVILLE, Tenn. (Dec. 9, 2021) – MP&F Strategic Communications announced today that longtime employees Courtenay Rossi, Mary Ruth Raphael and Leigh Lindsey, APR, have taken on new roles within the company, effective immediately. Rossi is the new principal for the Washington, D.C., office, and Lindsey and Raphael have been named senior vice presidents.   “Courtenay, Mary Ruth and Leigh all exemplify every trait we look for in an MP&F team member,” said Katy Varney, partner at MP&F. “Their leadership has helped make a mark on the city of Nashville and on communities across the country, and their 51 years of collective work for MP&F shines through our growth and numerous awards.”  Rossi joined MP&F in 2004 and manages the company’s national marketing contract for the U.S. Department of Labor’s …

Five Tips for Crisis Communications

Stacy AlcalaBlog

Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this is going to be the BEST year of all time when the headlines in the news make it clear everything is about to change. What’s next? In a 2019 poll by CS&A/PRNEWS of 200 senior and middle managers, 62% of responders said their company has a crisis plan. Sounds pretty good, right? What if I told you that 50% of …