Leading with impact: The secrets to effective presentation skills
For leaders, the ability to effectively communicate and present ideas can be the difference between success and failure. That’s why many of us at MP&F have relied on the best practices and advice of Mimi Bliss, founder of Bliss Communications, to help us coach our clients and take our own presentation skills up a notch or two. Mimi, a former on-air reporter in Nashville and Memphis and freelance producer for “NBC Nightly News” and the “Today” show, provides media coaching and public speaking training to leaders at major companies including Nissan Americas, HCA Healthcare, Zillow, Capital One, Volvo and Dollar General. …
Level up on YouTube and reap the rewards
Adapt your YouTube video strategy with these six things you should keep top of mind. We all know and recognize YouTube as the OG video-sharing platform, and over the years, YouTube has successfully adapted to the ever-changing digital landscape and found ways to stay relevant all while continuing to dominate the internet. We could all follow their lead when it comes to rolling with the punches, so here are six things you should keep top of mind in your YouTube strategy to get more eyes on your content and brand. YouTube rolled out this feature in 2021, and it’s already …
MP&F Strategic Communications names three Vice Presidents
NASHVILLE, Tenn. (March 10, 2023) – MP&F Strategic Communications has named longtime agency leaders Jessica Darden and Stacy Alcala and respected public relations professional Neysa Taylor vice presidents of the firm. “Jessica and Stacy have been integral to MP&F’s success for nearly two decades, and we couldn’t be more excited to bring in Neysa, who brings experience working in government and for some of the biggest brands in the nation to our team,” said Jennifer Brantley, the firm’s managing partner. “They are top-notch industry professionals, and we have every confidence they will help guide the company forward in the …
Big changes are coming to Google Analytics
Are you ready? Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and app analytics tool. Google has kept its existing analytics tool, Universal Analytics (UA), functional to date, but it will stop collecting new data as of July 1. That means you’ll lose important website analytics information like traffic, goal tracking, ecommerce and user journeys unless you migrate to GA4 before the deadline. Migrating to GA4 is the only way to continue to have analytics data available going forward, but once the switch is made there are benefits. It allows for more …
MP&F Strategic Communications partner Katy Varney announces retirement
NASHVILLE, Tenn. (Jan. 23, 2023) – Katy Varney, a 30-year partner at MP&F Strategic Communications, announced her retirement today effective March 31. “When I joined Mark McNeely, Mike Pigott and David Fox, the firm had 15 people. Today I have the privilege of working with 74 incredibly talented colleagues who put forth their all for each other, our company and our clients every day,” Varney said. “My partners are the best in the business, and I leave knowing MP&F Strategic Communications will continue to thrive. No one could ask for a more perfect job than the one I’ve enjoyed the …
The Future of Artificial Intelligence
How will natural language processing AI like ChatGPT impact marketing? As a marketing agency, it’s important to stay up to date on the latest technologies and tools that can help us better serve our clients. That being said, it’s also important to recognize the limitations of these technologies and to understand that they will never fully replace the human element of our work. One technology that has garnered a lot of attention in recent years is ChatGPT, a natural language processing tool that uses machine learning to generate human-like text. While ChatGPT has the ability to produce impressive results in …
Help! I’m not sure whether we should be on Twitter anymore. Also, what is BeReal?
Answers to commonly asked social media questions as 2022 wraps With layoffs at Meta, a leadership change at Twitter and everyone’s scrolling thumbs developing callouses thanks to short-form video, our clients are asking lots of smart questions about whether to shift their social media strategy in 2023. Among the inquiries: Our firm manages just shy of $10 million in gross media buys annually in addition to crafting and monitoring organic social media for a roster of 120-plus clients who want to reach young people, old people, people who make a lot of money and people who don’t make much money …