Matthew Bates is a marketing insights analyst at MP+F, where he specializes in web analytics, campaign reporting, dashboard development, data visualization and forecasting.
Matthew helps clients turn complex performance data into clear, actionable insights that support marketing and business decisions. That includes guiding Parking Management Company’s website performance to improve how users move through key conversion paths. He also supports United Way of Greater Nashville to better understand data across initiatives serving communities throughout the region.
Internally, he has improved the data department’s efficiency by developing automated reporting and data-processing workflows. He holds a bachelor’s degree in marketing from Louisiana State University.