Adapt your YouTube video strategy with these six things you should keep top of mind.  We all know and recognize YouTube as the OG video-sharing platform, and over the years, YouTube has successfully adapted to the ever-changing digital landscape and found ways to stay relevant all while continuing to dominate the internet. We could all follow their lead when it comes to rolling with the punches, so here are six things you should keep top of mind in your YouTube strategy to get more eyes on your content and brand.   YouTube rolled out this feature in 2021, and it’s already …

Are you ready?   Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and app analytics tool. Google has kept its existing analytics tool, Universal Analytics (UA), functional to date, but it will stop collecting new data as of July 1. That means you’ll lose important website analytics information like traffic, goal tracking, ecommerce and user journeys unless you migrate to GA4 before the deadline.  Migrating to GA4 is the only way to continue to have analytics data available going forward, but once the switch is made there are benefits. It allows for more …

How will natural language processing AI like ChatGPT impact marketing?  As a marketing agency, it’s important to stay up to date on the latest technologies and tools that can help us better serve our clients. That being said, it’s also important to recognize the limitations of these technologies and to understand that they will never fully replace the human element of our work.  One technology that has garnered a lot of attention in recent years is ChatGPT, a natural language processing tool that uses machine learning to generate human-like text. While ChatGPT has the ability to produce impressive results in …

Answers to commonly asked social media questions as 2022 wraps  With layoffs at Meta, a leadership change at Twitter and everyone’s scrolling thumbs developing callouses thanks to short-form video, our clients are asking lots of smart questions about whether to shift their social media strategy in 2023.  Among the inquiries:  Our firm manages just shy of $10 million in gross media buys annually in addition to crafting and monitoring organic social media for a roster of 120-plus clients who want to reach young people, old people, people who make a lot of money and people who don’t make much money …

When I was a kid, like most of you I’m sure, we had what we called an everything drawer in our house. Usually in the kitchen, this drawer lived up to its name by housing everything from scissors to batteries and even included the occasional koozie. As time has passed, and technology has improved, we’ve created other drawers. One glance at my phone proves that. I can unlock it to check my email only to find that I’ve done everything but that after 30 minutes.   It turns out that the data world has an everything drawer too, and if C-Suite …