Let’s Unravel We all felt the knife twist a little bit in Elon’s side yesterday when Meta launched Threads, a day prior to its scheduled live date and just a few short days after Musk imposed a 600-tweet reading limit on all unverified users. Even Linda Yaccarino couldn’t smooth that one over.    As Twitter’s closest competitor (sorry Reddit), Threads is certainly making a dent as it enters the chat. For starters, 30 million sign-ups in the first 24 hours is a strong start. But the real kicker is the amount of chatter about Threads on Twitter. Tough day to have …

For leaders, the ability to effectively communicate and present ideas can be the difference between success and failure. That’s why many of us at MP&F have relied on the best practices and advice of Mimi Bliss, founder of Bliss Communications, to help us coach our clients and take our own presentation skills up a notch or two.  Mimi, a former on-air reporter in Nashville and Memphis and freelance producer for “NBC Nightly News” and the “Today” show, provides media coaching and public speaking training to leaders at major companies including Nissan Americas, HCA Healthcare, Zillow, Capital One, Volvo and Dollar General. …

Adapt your YouTube video strategy with these six things you should keep top of mind.  We all know and recognize YouTube as the OG video-sharing platform, and over the years, YouTube has successfully adapted to the ever-changing digital landscape and found ways to stay relevant all while continuing to dominate the internet. We could all follow their lead when it comes to rolling with the punches, so here are six things you should keep top of mind in your YouTube strategy to get more eyes on your content and brand.   YouTube rolled out this feature in 2021, and it’s already …

Are you ready?   Back in October 2020, Google announced Google Analytics 4 (GA4), the next iteration of its website and app analytics tool. Google has kept its existing analytics tool, Universal Analytics (UA), functional to date, but it will stop collecting new data as of July 1. That means you’ll lose important website analytics information like traffic, goal tracking, ecommerce and user journeys unless you migrate to GA4 before the deadline.  Migrating to GA4 is the only way to continue to have analytics data available going forward, but once the switch is made there are benefits. It allows for more …