This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a few years of client work under my belt, I began to manage our intern program and did that for seven years. For the better part of the last decade, I’ve been screening and interviewing all of our firm’s job candidates. Needless to say, I’ve seen a lot of changes over the years regarding skills that make a successful PR practitioner. …
Weiss & Weiss Attorneys At Law Joins Ortale Kelley Law Firm
Scott Weiss, Tennessee’s first and only College of Community Association Lawyers (CCAL) Fellow, has merged practices with Ortale Kelley Law Firm – one of middle Tennessee’s pre-eminent law offices. The CCAL certification recognizes Weiss’ excellence in the practice of community association law and distinguishes his contributions to the development of community association law in Tennessee and nationally. “Scott’s unmatched expertise in community association law is a perfect complement to our suite of services,” said Richard Sebastian, managing partner. “Ortale Kelley’s and Scott’s clients will greatly benefit from this relationship and expanded support capabilities.” Weiss’ practice is dedicated primarily to the …
National Museum of African American Music And U.S. Postal Service Honor Legendary Performer And Civil Rights Pioneer Lena Horne
The National Museum of African American Music and the U.S. Postal Service today unveiled a stamp in honor of legendary performer and civil rights activist Lena Horne in observance of Black History Month. Horne will be featured at NMAAM when the museum opens in 2020. NMAAM curator Steven Lewis gave remarks detailing Horne’s lifetime musical career and contributions to the civil rights movement at the unveiling. “Lena Horne is, without a doubt, one of the most iconic figures in American entertainment,” Lewis said. “She rose from humble beginnings to a prominent place in American history on the strength of her …
McNeely Makes Plans To Shift Role At MP&F, Start New Firm – McNeely Brockman PR
New firm will launch June 1, co-locate with MP&F, share projects NASHVILLE – MP&F Public Relations founder Mark McNeely plans to form a related strategic communications consultancy housed in MP&F’s Nashville offices effective June 1, it was announced today. “This has been a long-term dream, and I am looking forward to transitioning to this new role, where my partner will be my daughter, Kelly Brockman, and we will focus on executive-level media relations, media training, crisis communications and strategic planning,” said McNeely, who started the firm that became MP&F in 1987. “I will still be working with some MP&F clients, …
Using Digital for Brand Authenticity
You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. …
Big changes are headed to Facebook (Now’s the time to get ready)
Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on …
Progressive® Insurance Nashville Boat Show® Docks at Music City Center Jan. 18–21
The Progressive® Insurance Nashville Boat Show®, Tennessee’s premier boating event, docks in the Music City Center, Thursday, Jan.18, through Sunday, Jan. 21. This year’s show has over 300 boats on display for attendees to view, board and buy, the latest in marine tech and accessories on display, educational opportunities, and fun for all ages and experience levels! Kids and families will have endless opportunities for fun at this year’s show. New this year, Kendall Newson, a former Miami Dolphin and MTSU football player, will be on-site teaching a kids’ fishing clinic on behalf of his Teach a Child to Fish …
2017 MP&F Year in Review
When the Marine Corps needed a few good PR folks to provide strategic communications support for its annual Marine Week activities, the brass turned once again to the crack team at MP&F Public Relations. For the second year in a row – Nashville in 2016 and Detroit in 2017 – MP&F provided the Marines with a wide range of services, from event logistics and execution to advertising to media and community relations, as part of an integrated campaign promoting the Corps’ largest outreach program of the year. Throughout, we analyzed and reassessed to see how we could adjust and continue …
MP&F: A History of Comebacks for 30 Years
This has been a remarkable year for MP&F Public Relations. We have celebrated our 30th anniversary, in ways large and small, all year long. It has been the best year in our history, with more than $8 million in billed fees. The future is bright, and as long as we can continue to attract the smartest, most motivated, effective and caring people, I know that the company will continue to prosper. It hasn’t always been like this. I wanted to look back over the past 30 years at some of the major challenges, and successes, that the people at MP&F …
Holiday Home Tour With Kirkland’s
Earlier this month, MP&F coordinated a Holiday Home Tour with 15 social influencers from across the country on behalf of our client Kirkland’s. It was a huge success, and we loved the Christmas décor inspiration our blogger partners provided us! As part of the home tour, each social influencer was given a Kirkland’s gift card to shop for seasonal, on-trend products to style and photograph in their homes. Throughout the week, they linked to the other influencers’ posts to invite readers to hop from one blog to the next. To gain excitement and engagement, Kirkland’s gave away a $1,500 gift …






