A SWISS ARMY KNIFE APPROACH
Brand challenges don’t fit neatly into silos. Neither do we.
MP+F believes brands work better when strategy, creative, PR, and media are built side by side from the start. Our teams span every discipline, so integration is naturally baked into how we think, operate, and innovate. It’s our competitive edge and your business’s answer to achieving consistent, effective work.
Strategy + Research
More than just steps in the process, strategy and research act as its foundation. We never approach a brand challenge without first understanding the audience, market dynamics, and business realities shaping it. Our teams uncover human insights that can’t be found in dashboards alone, conducting firsthand research like focus groups, surveys and other forms of quantitative analysis, audience interviews, environmental scans, and stakeholder immersion. This work informs tailored strategic platforms that give brands clarity on where to show up, how to sound, and what will truly move their audiences.
Creative + Brand Strategy
If you’re searching for breakthrough, boundary-pushing ideas for your brand, you’re in the right section. Driven by a team of award-winning talent with experience spanning national, regional, and local clientele, we come to every table ready with fresh thinking, not recycled solutions. Innovation is woven into our creative process from early concepting through execution, ensuring ideas are both bold and strategically sound. Our work speaks for itself, earning recognition on some of the industry’s most competitive stages year after year. But more importantly, it has proven to create meaningful connections with real audiences.
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PUBLIC RELATIONS
Public relations is where MP+F began, and it remains a core part of what we do. Founded in 1987 with a belief in the power of earned media, relationships, and credibility, we’ve built our reputation by helping brands earn attention, trust, and relevance in a noisy world. But we don’t practice public relations the way it’s always been done. We think creatively in PR, treating it as a powerful idea engine instead of a mere distribution tactic. From integrated campaigns and brand storytelling to crisis management, executive visibility, culture‑driven media moments, and a powerful driver for GEO, we approach PR with imagination.
Advertising + media
Media planning and buying at MP+F starts with strategy, not spreadsheets. We approach media as an extension of the brand experience, intentionally choosing placements that will reach the right audiences, in the right environments, in the right moments. Our media team works hand in hand with strategy, creative, and analytics to ensure ideas do more than launch—they land.
DIGITAL + SOCIAL
With a strong emphasis on digital marketing campaigns, our team leverages data, audience insights, and channel expertise to build media plans that are designed to drive results. From paid social and programmatic to search, streaming, and emerging platforms, we develop media strategies that adapt to how people actually consume content today.
WEBSITE DEVELOPMENT
Every site we create starts with a clear understanding of audience needs, organizational goals, and how the website must perform in the real world. From information architecture and UI/UX to content strategy, visual design and SEO, our teams work collaboratively to ensure websites are intuitive, accessible, and built to scale. The result? Digital experiences that feel effortless to users while doing serious heavy lifting behind the scenes.
DATA + INSIGHTS
To some, data is an exercise in reporting. To MP+F, it’s our strategic advantage. Our data and insights team is focused on tracking what matters, interpreting what it means, and translating numbers into decisions that move the work forward. We build measurement into everything we do, so our clients stay informed every step of the way.