Kimberly Hood is senior vice president of Media Business Strategy at MP+F, where she leads the agency’s advertising strategy practice and oversees media planning and buying, measurement, business development, and team development.
Before joining MP+F, Kimberly spent nine years with Nexstar Media Group and 15 years with Gannett, where she built and led successful sales and media teams, launched new revenue-generating initiatives, and helped organizations navigate significant industry transformation. At Nexstar’s WKRN News 2, she grew digital revenue more than sevenfold and helped position the station among the company’s top-performing properties.
Kimberly earned her degree from Baylor University and has built a career focused on driving growth, innovation and organizational success.
With more than 25 years of experience spanning traditional and digital media, Kimberly has helped expand MP+F’s advertising capabilities, built high-performing teams and delivered integrated media solutions for clients across North America. Kimberly works closely with agency leadership and client teams to align business objectives with strategic marketing investments that drive measurable results.