Karie Thornton is a senior advertising strategist at MP+F with 20 years of experience in media planning, advertising strategy, broadcast and digital media. She develops integrated campaigns across traditional and digital media, helping clients connect with the right audiences and make the most of their marketing investments. She enjoys turning research and audience insights into thoughtful media strategies that help clients solve business challenges and achieve their goals.
Before joining MP+F, Karie built her career in broadcast television and radio, with experience spanning production, media sales and digital strategy. She began her career in Western Kentucky with WPSD-TV and Bristol Broadcasting before joining WKRN News 2 in Nashville. At WKRN, she helped grow the station’s digital advertising business while becoming a trusted resource for both newsroom and sales leadership, bridging communication across teams and developing effective digital advertising strategies for clients.
Karie has extensive experience managing co-op advertising programs and working with clients across the automotive, agricultural equipment, construction and home services industries. She earned a degree in electronic media from Murray State University.