Madi Lutz leads data-driven marketing initiatives that help organizations make smarter decisions and drive measurable growth. With a multidisciplinary background spanning digital strategy, advertising, creative, conversion strategy, surveys, research and integrated marketing, she brings a performance-focused lens to every client.
Madi works with clients to understand the underlying motivations that influence audience decision-making and translates those insights into strategies that drive results—from nurturing leads for senior living communities to generating online quotes for insurance agencies to increasing public perception for higher education institutions. She partners closely with creative, data and advertising teams and client stakeholders to continuously refine campaign direction and optimize results.
Since joining MP+F, Madi has led strategy for clients across higher education, healthcare, financial services and professional services, helping organizations strengthen market position, increase engagement and drive results in increasingly complex digital environments. She is a graduate of the University of Tennessee.