Parking Management Company is a market leader in hospitality-first parking management. Among the fastest-growing companies in the U.S., PMC has earned a spot on the Inc. 5000 in 2023 and 2024, with no sign of slowing.
Parking Management Company was already one of the fastest-growing companies in the country. What they needed was a brand presence built to match. We came in on PR…and didn’t stop until we’d overhauled their communications strategy, brand identity and website from the ground up.
The Challenge
Driving a Better User Experience
It became clear that their communications strategy needed to catch up with their rapid growth. To support this shift, our PR engagement focused on raising PMC’s profile through strategic storytelling and earned media outreach across key markets and trades, including health care, hospitality and parking.
The Work
A Full System Overhaul
We started with adaptable go-to-market PR plans, localizing them as PMC entered new markets. Then, we crafted and distributed high-impact announcements around acquisitions and leadership changes, while also positioning PMC’s executives as industry experts through media training and thought leadership opportunities, which secured coverage in outlets like Louisville Business First, Parking Magazine and Hospitality Tech.
From there we developed a brand platform that introduced clear messaging pillars, a refined tone of voice and a visual identity system. These tools ensured PMC could communicate its technology-forward, hospitality-rooted approach with clarity and confidence, aligning its public image with its next chapter of growth.
Finally we overhauled the website, building a dual-audience experience for B2B and B2C users across 500+ lots nationwide, all designed around PMC’s hospitality-first approach and built to support future advertising campaigns. The site featured a sleek design and UX befitting their game-changing technology, a chatbot to streamline customer service requests and site indexing for better UX.
The results
Validated. And Then Some.
We launched the new site and immediately saw users engaging much more seamlessly with PMC’s offerings. In just the first month, the site has led to record-breaking business leads, higher engagement and longer user sessions.
