Nissan is a global automotive leader known for innovation, performance and accessible design. When the brand needed to bring that story to life at the grassroots level, they turned to MP+F.
When Nissan needed a nationwide grassroots activation, we built one around a single insight: what if the entire experience could fit inside an Altima? Across 24 weeks and markets from coast to coast, that compact setup delivered anything but compact results.
The Challenge
Big Reach. Compact Setup.
Nissan came to us with a clear mandate: take the brand on the road and make it impossible to ignore, even without the luxury of a large-scale setup. We had to sacrifice size for portability. And we had to make that constraint feel intentional.
The Work
A Nationwide Nissan Activation Built to Travel
Our entire activation was designed to pack into a single Nissan Altima, making portability part of the point. The setup was sleek, travel-ready and packed with three digital layers that brought the Nissan experience to life wherever we showed up.
A Buzzfeed-style quiz greeted customers at the display counter, capturing leads while keeping the interaction light and engaging. An augmented reality experience used five AR trigger points on the Altima display vehicle, animating features through Nissan’s existing video assets. And a digital showroom microsite allowed field managers to walk customers through Nissan’s full fleet and send model brochures directly via email, instantly.
The results
SMALL. BUT MIGHTY.
Joining forces with partner Spitfire Event Marketing, our regional teams worked a total of 505 event days in 24 weeks, easily beating the program’s goals for leads generated with 9,313 total leads and a 12.84% conversion rate.
505 event days in 24 weeks
9,313 Generated Leads
13% Conversion Rate
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