The Nashville Public Library Foundation turned to MP&F to raise awareness of the opening of the Library’s Votes for Women room, a permanent exhibit that tells the story of Nashville’s role in winning women the right to vote with the passage of the 19th Amendment to the U.S. Constitution.

For this pro bono effort, we developed a social media campaign, #IRingMyBell, leading up to the virtual opening of the exhibit. That campaign included outreach to hundreds of local and national influencers, each of whom received branded “Votes for Women” bells and a request to post videos or photos sharing what they “ring their bell” for.

The event itself, hosted on YouTube in partnership with NewsChannel 5, brought the mission of the room to life for the public for the first time. It featured videos from the #IRingMyBell campaign and presented the story with authenticity and honesty, especially in highlighting the Black women whose rights were still denied long after the 19th Amendment was ratified.

We successfully lit the spark for the never-ending conversation that the Votes for Women room is intended to inspire.

51 influencers made videos, including Rosanne Cash, Emmylou Harris, Kimberly Williams Paisley, state Sen. Thelma Harper, U.S. Sen. Bill Frist, former Mayor Megan Barry, Mayor John Cooper, and U.S. Rep. Jim Cooper.

24 media hits in local media such as The Tennessean, StyleBlueprint and The Nashville Scene, and national media outlets including USA Today, The New York Times and CBS News Sunday Morning.