Making COVID Testing As Easy As 1-2-3!Branding and Public Relations
Aegis Sciences is a 30-year-old national laboratory corporation that provides testing and advising for clinicians, mental health providers and employers. When the COVID-19 pandemic began, Aegis dedicated part of its lab space to testing for the coronavirus and began to build partnerships with Walgreens, large employers, school systems and government stakeholders.
MP&F was tapped to develop and promote a brand for a COVID-19 testing kit designed for schools officials. Our work included brand identity, packaging, instructions, messaging and materials for the testing kit, along with a website, video tutorials, sales materials and an email marketing series designed to capture and nurture leads.
- Successful launch of the program in targeted markets
- Deeper connections with key partners, including Walgreens and government stakeholders
- Earned client media coverage in business and news publications in targeted markets