Roam is a sparkling water infused with real juice & D9 hemp THC.
The cannabis beverage space was crowded and full of copycat design. Roam wasn’t interested in any of that. With a product that delivered a gentle buzz, no hangover and zero alcohol, they needed a brand identity as otherworldly as the experience itself.
The Challenge
Standing Out on a Crowded Shelf
In the white-hot cannabis sector, Roam wanted to stand apart in a sea of seltzers that primarily used white cans and floating fruit.
The sparkling Hemp-based and THC-infused drink came to MP+F seeking branding, packaging design and a full launch plan through earned, owned and paid efforts.
The Work
Out of This World, By Design
In an emerging and complex industry, brand storytelling is significantly more important to reach your audience.
We looked to outer space and sought inspiration from the mystery and intrigue of the unknown. The drink is alcohol free yet delivers a gentle buzz with no hangover. So maybe it’s the best of both worlds, this one and the other one from which it came.
We took a holistic approach that spanned product design, social media, point of sale and promotional materials.
The results
Fast-Growing and Award-winning.
The product footprint has grown from eight distribution points to now 122 stores across the country.
The effort has brought home a Graphic Design USA award for packaging design as well as AAF Addy awards for the campaign.
This is a slideshow of images and captions. Use the arrows following the image section of the slideshow to navigate through the slides.
