To expand their markets, Realtracs needed marketing muscle. We flexed.Realtracs is now the largest MLS in Tennessee. And they're still adding on.
Realtracs is the largest multiple listing service (MLS) in Tennessee, with reach in Alabama, Georgia and Kentucky. Realtracs spent 20 years building a successful business focused on the Nashville-area market. When the company was ready to expand into other markets across the Southeast, Realtracs hired MP&F to develop and implement a comprehensive rebranding, including a website, social media, advertising and marketing materials.
For the first time in its history, Realtracs would be competing against other MLSs for business. In order to be well-positioned for this in the new markets, MP&F needed to communicate to a new customer base and explain why Realtracs should be their MLS of choice.
Over the last year, Realtracs has seen a significant lift in brand awareness across platforms.
- 62% increase in reach and 659% increase in engagement on Facebook
- 208% increase in followers and 630% increase in engagement on Instagram
- 14% increase in reach and 16% increase in followers on LinkedIn
- 350% increase in engagement on Twitter
- 46% increase in website users and 50% increase in pageviews
- 38% open rate on email marketing campaign (higher than industry average of 21%)
- 11,000 landing page views from advertising campaign