To expand their markets, Realtracs needed marketing muscle. We flexed.
Realtracs is now the largest MLS in Tennessee. And they're still adding on.Work
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Realtracs
Project Scope
Realtracs is the largest multiple listing service (MLS) in Tennessee, with reach in Alabama, Georgia and Kentucky. Realtracs spent 20 years building a successful business focused on the Nashville-area market. When the company was ready to expand into other markets across the Southeast, Realtracs hired MP&F to develop and implement a comprehensive rebranding, including a website, social media, advertising and marketing materials.
Solution
For the first time in its history, Realtracs would be competing against other MLSs for business. In order to be well-positioned for this in the new markets, MP&F needed to communicate to a new customer base and explain why Realtracs should be their MLS of choice.
Results
Over the last year, Realtracs has seen a significant lift in brand awareness across platforms.
- 62% increase in reach and 659% increase in engagement on Facebook
- 208% increase in followers and 630% increase in engagement on Instagram
- 14% increase in reach and 16% increase in followers on LinkedIn
- 350% increase in engagement on Twitter
- 46% increase in website users and 50% increase in pageviews
- 38% open rate on email marketing campaign (higher than industry average of 21%)
- 11,000 landing page views from advertising campaign
Services
Advertising
Media Buying
Website Development
SEO
UX/UI
Branding
Graphic Design
Social Media
Marketing Materials
Data/Analytics
Media Relations
Email Marketing
Integrated Marketing
