Preserving and Celebrating Black Music

Media Outreach

Project Scope

The National Museum of African American Music is the only museum in the world dedicated to preserving and celebrating the role of Black music in creating the soundtrack of our lives. Through more than two decades of planning, the project overcame multiple challenges such as fundraising, political issues, COVID-19 and construction delays. MP&F was engaged to lead the charge on media relations and provide strategic communications counsel as the museum neared its opening date.


MP&F pitched local, regional and national media to garner as much media coverage as possible while raising awareness of the NMAAM. We then partnered with agencies in Atlanta and Chicago to create a once-in-a-lifetime grand opening celebration/week to launch this culture-shifting venue in the heart of Music City. Nashville will never be the same.


Our persistent media relations efforts paid off, with coverage coming from every national media outlet we pitched, and many, many more. Highlights have included ESSENCE, Billboard, USA Today, The New York Times and CNN. Since we began, there have been more than 3,000 media stories garnering a reach of millions of people.


Community Relations

Event Planning/Management

Graphic Design

Media Relations

Media Training

Public Relations


Music is the lived experience of the people. This music is American music. It’s part of our American identity, and it’s also the result of the outgrowth of the expressiveness of people’s lives and what has happened to them—the experiences they’ve had, both the good and the bad.

Dina Bennett, Ph.D., the former curatorial director for NMAAM