NicksKids Logo Primary White

Iconic figure, purpose-driven design

Nicks Kids

Project Scope

When an opportunity comes to work with one of the most esteemed college football coaches in history, you answer the call. Nick and Terry Saban's charity, Nick's Kids Foundation, truly embodies their dedication to making a positive impact on the lives of children and families in need. Now they're excited to give their brand a fresh look with a new logo. This updated design aims to be easily recognizable and seamlessly integrates Nick's presence on the football field with the daily lives of the kids they're supporting. The logo not only pays homage to the sport of football, a key driver in sustaining the foundation through Nick and Terry Saban's generous support, but also adds a touch of playfulness. Because, as Ms. Terry puts it, the organization is ultimately "all about the kids!"



Graphic Design

Social Media

Marketing Materials