When Log Still Distillery approached us to tell their story, there wasn’t much there. Figuratively or physically. They had a logo and a lot of land. There was no distillery. There was no bourbon. Only an ambitious vision to launch a premium spirits brand and tourism destination unlike anything Kentucky’s bourbon country had ever seen.
So, we quickly stoked the coals under the still.
To properly tell the Log Still tale, we focused our digital, social and PR messages on Wally, Lynne and Charles Dant to reinforce their local roots and commitment to faith, family and giving back to the community. And within one year, we had introduced the distillery’s first premium spirits, helped open their world-class Tasting Room, promoted the property’s unique lodging options and successfully cut the ribbon on a 2,000-seat amphitheater, complete with sold-out shows.
Visits and visitors to the Log Still Distillery and Dant Crossing websites have consistently grown by double and – at times – triple digits after launch. Earned media coverage of Log Still Distillery, Monk’s Road and Dant Crossing have included The New York Times, Louisville Courier Journal, Bourbon Lens, Whiskey Wash, The Bourbon Show, the Lexington Herald-Leader and more. And the website won Best in Show at the Nashville Addy Awards and received a Parthenon Award from PRSA Nashville. Needless to say, we celebrated with a short glass of Kentucky straight bourbon whiskey.