The Disneyland of DistilleriesBranding and Media Outreach
When Log Still Distillery approached us to tell their story, there wasn’t much there. Figuratively or physically. They had a logo and a lot of land. There was no distillery. There was no bourbon. Only a dream: to revive a family bourbon business. So, we quickly stoked the coals under the still.
To properly tell the Log Still tale, we conjured up the spirit of new owner Wally Dant’s great-great-great-grandfather who had hollowed out a poplar log to create the first still. We focused our digital, social and PR messages on the colorful Dant family legacy to reinforce our bourbon-country cred. And, within one year, we had introduced the distillery’s first premium spirits, helped open their world-class Tasting Room, promoted the property’s unique lodging options and successfully cut the ribbon on a 2,000-seat amphitheater, complete with sold-out shows.
Visits and visitors to the Log Still Distillery and Dant Crossing websites have consistently grown by double and – at times – triple digits after launch. Earned media coverage of Log Still Distillery, Monk’s Road and Dant Crossing have included The New York Times, Louisville Courier Journal, Bourbon Lens, Whiskey Wash, The Bourbon Show, the Lexington Herald Leader and more. And the website won Best in Show at the Nashville Addy Awards and received a Parthenon Award from PRSA Nashville. Needless to say, we celebrated with a short-glass of Kentucky straight bourbon whiskey.