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The Disneyland of Distilleries

Branding and Media Outreach
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Log Still Distillery

Project Scope

When Log Still Distillery approached us to tell their story, there wasn’t much there. Figuratively or physically. They had a logo and a lot of land. There was no distillery. There was no bourbon. Only a dream: to revive a family bourbon business. So, we quickly stoked the coals under the still.

Solution

To properly tell the Log Still tale, we conjured up the spirit of new owner Wally Dant’s great-great-great-grandfather who had hollowed out a poplar log to create the first still. We focused our digital, social and PR messages on the colorful Dant family legacy to reinforce our bourbon-country cred. And, within one year, we had introduced the distillery’s first premium spirits, helped open their world-class Tasting Room, promoted the property’s unique lodging options and successfully cut the ribbon on a 2,000-seat amphitheater, complete with sold-out shows.

Results

Visits and visitors to the Log Still Distillery and Dant Crossing websites have consistently grown by double and – at times – triple digits after launch. Earned media coverage of Log Still Distillery, Monk’s Road and Dant Crossing have included The New York Times, Louisville Courier Journal, Bourbon Lens, Whiskey Wash, The Bourbon Show, the Lexington Herald Leader and more. And the website won Best in Show at the Nashville Addy Awards and received a Parthenon Award from PRSA Nashville. Needless to say, we celebrated with a short-glass of Kentucky straight bourbon whiskey.

Services

Public Relations

Branding

Art Direction

Integrated Marketing

Advertising

Graphic Design

Website Development

UX/UI

Social Media

Copywriting

SEO

Data/Analytics

Log Still water tower imageLog Still website mock-upMonk's Road bottlesLog Still social graphics

If you think the Log Still is only about bourbon, you would be wrong. Wally Dant's dream grew from bottling his family's brew to entertaining people far and wide. He wants to create, what Charles Dant calls “the Disneyland of Distilleries.”

Media examples for Log Still
Log Still ad and tasting menuLog Still website show on phonesDant Crossing social adsDant Crossing website mock-upDant Crossing Homestead print ads
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Little Big Town concert at The Amp